Cereal of the Eighties, Clackers
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General Mills' Clackers are probably better known for their commercials than their product. Clackers was a naturally sweet oat (I think) cereal. Each Clacker was big, almost teaspoon-sized, and was shaped almost like a brown cog (picture a cog within a wheel). It was crunchy and supposedly quite nutritious. The commercials overshadowed the cereal, though. A baseball pitcher, with his hand behind his back, winds up for the pitch and 'CLACKERS!!' (he whips out a box of Clackers instead of a baseball). A vampire says to a frightened victim, "Don't be afraid. All I vant is your 'CLACKERS!' (a hand shoves a box of Clackers between the vampire and the girl).
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