I LOVE COCOA PUFFS.Every so often,I'll buy a box,come home and pour myself a bowl and park myself in front of the TV with it and enjoy sheer chocolate heaven

I love this cereal too. Gotta love the rich chocolate taste in each crunch.

The flavor has changed. It isn't the same as it was in the 1980's. It's a conspiracy. We need Congress to initiate an investigation.

Good point, PATRICK - the change in taste is because General Mills had the "bright" idea to reformulate all their cereals into whole grain about 7 years ago ... none of the sweet varieties (Cocoa Puffs, Cinnamon Toast Crunch, Count Chocula, etc.) have tasted the same since! :(

It's not just me, they tell me that my tastebuds are changing becuase i'm getting older. I truly wish there was something we could do about it. Our kids don't complain, because they don't know what they're missing. To them it tastes normal.

Puff puff Cocoa Puffs, chocolatey, tastin' Cocoa Puffs, munchy, crunchy, chocolatey!!! I'm cuckoo for the flavor of Cocoa Puffs!!!!!

This "Puff puff Cocoa Puffs..." ditty - incredible! I'm 41 now and still have this catchy little tune in my mind. Great marketing!

@Patrick Bateman,I agree, the taste is diffrent.It taste so generic now.

I loved this!!! I like the commercial where the bird goes "I'M CUCKOO FOR COCOA PUFFS!!!!" That was classic!!!!

I'M CUCKOO FOR COCOA PUFFS! :-) But of course, the taste isn't the same as it used to be....nothing is! But it's still good anyway, and I love how the cereal turns your milk chocolaty! They rock!

Until a few years ago, Quaker sold a Cocoa Puffs knockoff in bags that tasted much like to original Cocoa Puffs. The old Cocoa Puffs stayed crunchy longer in milk and, if I remember correctly, had what appeared to be white sugar flecks on the puffs (that was when the box had the Cocoa Puffs kids on it). Quaker appears not to sell their variety of bagged cereal any more. The other store brand varieties taste too much like plain cocoa. The same complaint about the change to the taste of Cocoa Puffs also applies to Trix.

In the 70's/80's cocoa puffs tasted like heaven and they smelled like a chocolate bar. They taste so bland now. If only they'd bring back the old recipe. People who like this cereal today don't know how delicious they used to taste. I assume the grain has something to do with it but I think it's mostly do to the bland chocolate sugar they use. It used to have some white sugar coated on it and I think that made a huge difference. They did not improve the product they ruined a perfectly good thing. Bring back the old recipe!!

I KNEW IT. i'm eating cocoa puffs now and they look darker and don't taste the same. haven't had them for years........... and i wont for another few.

Im co coo for cocoa puffs

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Hope for original cocoapuffs lovers... Squirt some Hershey's chocolate syrup in your bowl.. Does wonders!

The taste is near terrible now. Way to go. Big cereal companies are hearing the wrath of parents everywhere and are feared into making poor profit decisions. I will no longer buy my favorite childhood cereals. Not even for my own children. Now hows that profit going big G? Go ahead and make everything you have "good for us". I will continue to make my own decisions. Keep bowing down to the gluten free gods and see where you end up. It is supposed to be in the cereal isle. Not the health foods isle. Get over yourselves!! You are not the almighty! You are killing your business and some "unhealthy" cereal company is going to knock you off your high horse. And with that I will say bye bye!!

Cocoa Puffs have been around since 1963, and the bird's name was Sonny. In the mid-1960s, we saw Sonny's grandpa, Gramps (Chuck McCann) in TV spots. From the Saturday morning cartoon vault, an early commercial, with Sonny belting out his maniacal "CuuuckoooPuffs!" This aired on "Tennessee Tuxedo" over CBS (4/25/64).

It is so disappointing to pour a bowl of Cocoa Puffs and notice they have a glossy look to them. They do not compare in taste to the original powder covered Cocoa Puffs. I am no longer a fan. It is frustrating that the taste is changed for the people who look to buy the healthier cereals. Some of us don't mind enjoying a sweetened cereal as we remember it to be from our childhood. Why not sell both versions so you wouldn't lose so many customers.