Like Shredded Wheat with fruit fillings. Raisin was the flavour I remember eating, but I believe there was also apple and possibly strawberry. Yellow, rather plain box with dark brown writing. The commercials aired all the time, and had a kid asking how they got the fruit inside Fruit Wheats cereal (reminiscent of the old Tootsie Pop commercials, just with an annoying guy in a castle instead of the turtle).

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