Cereal of the Eighties, Smacks
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This also had a name change around the early '80s. It was originally called Sugar Smacks. It was very similar to Super Golden Crisp (puffed rice), but had a frog mascot instead of a bear.
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The following are comments left about Smacks from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Trish Hammill PA - January 27, 2009 - Report this comment
Back in the days when you could call something "Sugar Smacks"! Ah...how I miss those days. Also, do your recall that the bear from "Golden Crisp" that they reference above was actually named "Sugar Bear"? He was the coolest, but the Smacks actually tasted better. I think that the cereal was also called something like Sugar Bear before Golden crisps or whatever. Anyway you can still get both...just now as Honey Smacks...how clever.
Sophiaa - April 06, 2014 - Report this comment
My uncle use to love this cereal back in the day
Rob Lambert - May 12, 2017 - Report this comment
Kellogg's Sugar Smacks go back to 1953. A clown's picture was on the box for five years, followed by TV character Wild Bill Hickok. From 1960 to 1967, Quick Draw McGraw was on Boxes. Next came the twin Smacking Brothers, who'd hit each other with pillows, boxing gloves and the like. The brothers were retired in 1970, and a painted picture of an American Indian chief on horseback was on boxes. THEN, we were introduced to Dig 'Em, the frog, in 1973. Still on boxes.

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