Cereal of the Eighties, Undercover Bears
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This oatmeal had "hidden" fruit-based gummy bears in it. The bears were coated in oatmeal dust, which melted off as you spooned through it (after adding hot water, of course).
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The following are comments left about Undercover Bears from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Scarlett - October 04, 2007 - Report this comment
The cutest idea for kids to eat their oatmeal ever! I wish they'd bring it back! I miss it so much! It was so fun to see the bears appear and they tasted so good with the oatmeal!
debresha - December 10, 2007 - Report this comment
can i find this cereal anywhere anymore??? i will pay big dollars to find it!
Lauren - December 10, 2007 - Report this comment
I loved that ceral, I finally found people that knew what it was i am talking about!! Bring it back!!
Blake - January 03, 2008 - Report this comment
Haha it was so magical as a 3 year old! I wih they still had it
Edith - February 28, 2008 - Report this comment
I grew up poor so it was usually always generic brand foods in our household. I would see the commercials for Undercover Bears and always wondered what they tasted like. One day when I was like 7 I woke up from a dream thinking we had some so I ran downstairs ready for that yummy breakfast, opened the cupboard like I did in my dream and, no oatmeal. Lol sad and stupid I know, but I never got to taste them! :(
the davi - July 13, 2008 - Report this comment
Never heard of this- however- a small handful of gummi bears in your child's instant oatmeal bowl might just be your ticket down memory lane? Pretty inexpensive solution to nostalgic longings.
VAtija - August 02, 2008 - Report this comment
My sister and I loved this cereal. I want to find some for my kids. If anyone knows where this can be bought please post.
RaRaRach - February 23, 2009 - Report this comment
Oh man! these were my favorite thing to eat when I was like 5 or 6!!! I would eat them now if they made it again
nate - April 07, 2009 - Report this comment
these gummy bears werent normal gummy bears, they melted in your mouth and they need to bring it back!
Stergo - June 17, 2009 - Report this comment
the best product based on the use of "oatmeal dust" aside from Raisinuts. I remember the commercial too. It had a cartoon bear in a trench coat with a New York accent, obviously trying to keep undercover.
Lea - October 30, 2009 - Report this comment
WOW - I am so glad I found this website. For awhile there I thought this cereal was just a figment of my imagination because no one I know remembers this cereal. I absolutely loved this as a kid. My dad bought this for us and would make it for breakfast but when my mom found out that it had gummy bears, she never let us have it again. She said it was too unhealthy. What a shame... it was the best. Oatmeal has never been the same.
Shann - December 10, 2009 - Report this comment
I remember eating this oatmeal many times.....being a kid in all it was just the coolest thing!
Christi - December 16, 2009 - Report this comment
YES! I'm not crazy, it did exsist! And oh how I wish it still did! I get cravings for the Undercover bears and adding your own gummie bears to the oatmeal just isn't the same! C'mon general Mills, there are millions of little children of the millennium who have not the pleasure of the gummies in oatmeal experience.
Nnika - January 13, 2010 - Report this comment
I used to love this oatmeal! I remember how it tastes and the texture of the gummy bears. Memories! It is so good to see other people who remember it too. I wish they still made it.
Jeff - March 25, 2010 - Report this comment
ah the memories and now for the good news, general mills dinosaur eggs. Under cover bears of the new year, located at target. Enjoy
Gamal - July 11, 2010 - Report this comment
I use to love this oatmeal.. it brings back so many memories for me i could just remember adding the hot water and stirring it around to play with the bears..lol i went to the supermarket try to find it and was dissapointed.. they need to bring it back.. i am know 34 and still want my undercover bears.
lakeya - December 02, 2010 - Report this comment
I hated oatmeal as a child but I remember my mother buying the oatmeal with the gummy bears in it, So what I would do was eat only the gummy bears and leave the oatmeal. lol
Amy - May 26, 2011 - Report this comment
This stuff was awesome! I would eat this for breakfast or Nintendo cereal. Good times.
Bringitbaaaack - August 08, 2011 - Report this comment
I still have the same anger I felt as a kid when my mother told me this oatmeal was no longer available, I can honestly say the taste was great but the texture is what I miss the most from those bears!!!
Mack - October 29, 2012 - Report this comment
Quaker makes a oatmeal similar to it but it is supposedly dinosaur eggs and when you add the hot water the gummy dinosaurs appear. It's good but not as good as undercover bears.
Stephy - June 28, 2013 - Report this comment
They were HONEY flavored gummies if I remember right... not the fruity ones... everyone is saying 'oh just put gummy bears in it' no... not the same... I have tried!
Ryan K. - October 13, 2013 - Report this comment
To whomever said 'Just throw gummy bears in your child's instant oatmeal', No. It's NOT the same, as nate mentioned above, the gummies in this oatmeal were extremely unique. It's been nearly 20 years since I last had this incredible oatmeal, but I can STILL remember it now. The gummies would melt as soon as you ate them, they were excellent. I tried the Dinosaur Eggs that I assumed were going to be similar at least to the Undercover Bears oatmeal and it wasn't even close. The eggs were hard and flavorless, like chewing up chalky flavorless vitamins. It's sad when they discontinue a product, especially when it was a huge part of your childhood memories. I remember eating this oatmeal every single morning and before I went to bed. Somebody needs to start a petition to get General Mills to make this again, I just hope it's the exact same ingredients, because it seems to me they did try with the Dinosaur Eggs and it was a failure. I know my son would really enjoy this oatmeal as much as I did when I was a kid, and I want to be able to eat it again. Everyone write General Mills, I've already wrote them twice. All we can do is make suggestions and hope, see where it goes.
Sherrie D. - December 08, 2014 - Report this comment
I agree Ryan K. I also have tried those Dinosaur Eggs, it's no where near the same. I agree the Undercover Bears does need to come back out. I loved it as a child. It would be a great idea to bring it back.
Nicole - December 09, 2014 - Report this comment
YES! I see GM is bringing back French Toast Crunch cereal and was wondering how to go about getting them to also bring back Undercover Bears Oatmeal. I loved it as a kid and would buy it weekly if it came back out. My kids might would actually eat oatmeal if they had this. I loved it!!
Melissa - February 05, 2016 - Report this comment
I have been trying to figure out what this oatmeal was for years! I remember eating this as a little kid- it was this product that began my love for oatmeal! I honestly did not know if this was real, or if I somehow imagined it. I truly miss this oatmeal.
UCB cub momma - May 07, 2018 - Report this comment
bought loads of this and oatmeal swirlers for my daughter. she loved it and it was the only way she would eat oatmeal. found an unopened packet that was overlooked in a sealed container. haven't shown her yet.
GG Allin - October 05, 2018 - Report this comment
This stuff was amazing. W
Melanie - September 18, 2019 - Report this comment
This oatmeal was amazing to say the least. My mom bought these each week when she went grocery shopping. My brother and I would dig through the bags in excitement to find them. She always made sure we had a warm breakfast before going to school on those cold New England mornings. This was such a great breakfast I can still remember the taste. I wish someone would bring it back General Mills should seriously consider doing this.
Bree - March 16, 2020 - Report this comment
Please bring them back!!
Dana watts - December 01, 2021 - Report this comment
I love this oatmeal was only blessed to get one box before they stopped making it, but wish they would bring it back I'd definitely buy it. Please bring it back. I absolutely love this oatmeal. The little bears taste so great.

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