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Clothes of the Eighties, IOU Clothing
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Description
Sex: Female
Type of clothing: Clothing Line
When it was popular: Late 80's-Early 90's
Description: IOU clothing was so funny! First of all, the sweat-shirts always had a pair of jeans displayed together that would match the lettering in them perfectly. I remember having a blue IOU shirt with red letters and a nice red pair of IOU jeans to go along with it. The jeans were usually that really soft combed-cotton.

The funniest thing about this clothing was that when it hit bottom, it hit hard. Anyone wearing IOU clothing after it was "out" was the laughing-stock of the school. Very dramatic fashion moment!

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User Stories and Comments

The following are comments left about IOU Clothing from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

kristie - August 07, 2007 - Report this comment
does anyone know where I can find a few iou shirts? e bay was not succsessful...
Erin - August 15, 2007 - Report this comment
In the early 90s I was in middle school. I loved to save my money but one day I broke down and spent $30 on an IOU sweatshirt. I immediately regretted spending so much on something so frivolous, so I made my mom drive me back to the mall and tearfully tried to return it. They would only issue a store credit so I kept the sweatshirt. It was good quality, but before I knew it IOU was "out" and I couldn't wear it anymore. I learned a valuable lesson about not caring so much about brand names with that sweatshirt!
Dave - August 31, 2007 - Report this comment
I love my IOU shirts even after all these years. I still have a purple T shirt and a couple IOU muscle shirts. They are showing signs of wear and am looking to buy some more. If anyone knows where I can get them, please post the web site.
Angie - October 06, 2007 - Report this comment
IOU and BUM Equipment! i still have a few of these sweatshirts that my mom had kept for all these years
Ray Nash - April 12, 2008 - Report this comment
IOU was the best when I was in high school 87-90 you could get them at Merry-Go-Round and DJ's 2 for $45.00
Johnny K - April 28, 2008 - Report this comment
No, the best was pairing the cardigan style IOU/signature style mock turtleneck with the Z Caricci's/lots of of belt loops or side flap style topped off with a pair of either Zodiac's or Georgio Brutini's slip on shoes with the buckle. Of course, tight-rolled at the bottom. Just the shape of the how the clothing fit on people made them look like walking mannequins. This was an age of true style!!!

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