Food of the Eighties, Alba 77
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A powdered shake mix that you mixed with ice in the blender.
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The following are comments left about Alba 77 from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Charlie - September 06, 2007 - Report this comment
My grandma used to drink this and I loved it! It's like drinking foamy chocolate air. It is called Alba Fit n' Frosty now and it is sold with the diet foods in supermarkets. Bring your checkbook, it costs an arm and a leg, but well worth it for a tall, cold glass of 1982...
Tom - July 09, 2008 - Report this comment
I used to love drinking the vanilla version. I would mix it with milk and ice. As a kid, I didn't care about diets. But this shake was totally good.
Jane - August 11, 2008 - Report this comment
I used Alba Fit n' Frosty in 1979 to lose 45 pounds in less than 3 months. I would make a double (140 total calories)for lunch, eat what would pass as a sufficient meal to my parents at suppertime, then have a single serving of Alba if I was peckish before bed. It was so tasty and did not seem to taste "diet" when everything else did. I have been trying to find it at the grocery store, but to no avail. I did see it on the Alba site and it is still expensive, though more so than in 1979 (what isn't?). I am going to purchase it, if I can find nutritional information showing carb and protein counts. Money wise, it is worth the help it gives when trying to watch intake - and it tastes great!
I love the 80's - August 17, 2009 - Report this comment
I loved Alba, wish I knew where to buy it.
Andy - June 04, 2010 - Report this comment
If you can't find the "new" Alba, I think I've managed to approximate it. I was looking for a recipe similar to a Wendy's Frosty, but it wound up closet to what I remember Alba was like: 2 tablespoons sugar free pudding mix 2/3 cup powdered milk 2/3 cup water Blend in a blender on low speed to mix Add 7-8 ice cubes Blend until smooth Drink
Kendra - July 19, 2010 - Report this comment
I loved this growing up, if I needed to loose a few pounds as a teenager I would drink Alba. You can still find it at Winn Dixie in Florida. And compared to other diet drinks this isn't so bad.
mary - December 04, 2010 - Report this comment
Back in 1983 I was really into excercising and watching my weight & used to love to have these vanilla & chocolate shakes, every day in fact. They tasted good & no guilt.
Starfighter - January 13, 2011 - Report this comment
My mom used to buy these all the time. I don't think she ever caught on that I was the one eating them. We never had junk food in our house so the closest I could get was Alba 77. I think I finally got sick of them and just stopped, but for a few months I was like a crack addict out of control.
Regor - April 06, 2011 - Report this comment
Back in the mid eighties when I was lifting weights regularly I used this product daily. I lost 56 lbs in under three months. It tasted great and was filling. I believe it was sold by Heinz at the time but went off market, too bad. Now that I'm older I wish it wasn't so costly, I could afford to lose a few pounds. Thanks for the recipe Andy it sounds good, I'll try it>
Beulah - July 24, 2011 - Report this comment
I used ALBA 77 and also ALBA 66 back in the late 70's, they really did fill a person up and helped one to lose weight. I wish the grocery stores still carried them.
sharon - March 29, 2012 - Report this comment
Does anyone remember the recipe from Diet Workshop in the 70's using Alba? Very satisying dessert!
Rosemary - May 27, 2013 - Report this comment
I love it too and used ot to lose weight back in yhe 70s. You can find it at Still delicious!
Annabelle Schecter - October 29, 2013 - Report this comment
I LOVED the Alba 77 (and 66). It wasn't as convenient as the Borden's shakes but the taste of Alba was enough to make me want to mix it myself (rather than just shake the can, open it and drink everything in one or two gulps:)
Kenny - February 12, 2014 - Report this comment
So sad to see them go. More Alba for the good people
LINDA TERRY - February 22, 2014 - Report this comment
MARI - May 31, 2014 - Report this comment
Winn-Dixie in Florida still sells this stuff. It's
Patricia Goldberg - February 26, 2015 - Report this comment
This shake I drank in the 1980s I lost lots of weight with chocolate shake i am going to start drinking it again now I recently had a heart attack I have to get weight off
Kara - March 15, 2015 - Report this comment
I just found this site. I remember Alba77 when I was doing Weight Watchers back in the 80s. Since I can't find it in my local grocery stores I searched for it online. It in now packaged as just Alba Shakes. It is available on Amazon from different sellers. The best price is offered by without having to by it by the case. They offer Vanilla, Milk Chocolate and Double Fudge. I get quite a few goodies on that site. I make so many different flavored shakes with these. Don't limit yourself.
Shelley - July 04, 2015 - Report this comment
I just bought 5 boxes from - under $5 per box & worth every cent. I use an immersion hand blender & blend the shake mix with a 12oz can of Canfield's CHocolate soda - it makes a giant chocolate egg-cream type of drink that is extremely filling & worth every Weight Watchers 2 Power Points.

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