Food of the Eighties, general mills breakfast squares
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these awesome and tasty breakfast treats came twin wrapped in a foil/paper pouch and boxed in 4 packages (containing 2 squares each) by general mills, i believe. description: 2 1/2 inches x 2 1/2 inches in size, about an 3/4 of an inch thick and came in 3 flavors...vanilla, spicey or cinnamon and chocolate. these bars were dry, layered cake-like, but hard and somewhat "crumby" and were frosted accordingly with the flavor of the favorite was chocolate...then they came out with the variety box featuring all flavors. I never see them and haven't for years. it's my best guess that they were introduced in the mid to late 70's and vanished in the early to mid 80's.
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The following are comments left about general mills breakfast squares from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Becky - September 25, 2007 - Report this comment
I have been searching for my favorite item from the 80's--chocolage breakfast squares...Are they stil available somewhere?
kelly - May 17, 2008 - Report this comment
I too would like to see these Breakfast Squares go back into production. I can't believe in this day and age of nutriction bars that they are not available. They were the FIRST such bar, weren't they? I can even remember what they taste like. Maybe a writing campaign needs to be mounted requesting General Mills to produce them once again.
Mark - January 06, 2009 - Report this comment
I've written G.M. and they said they have no plans to bring them back. I still crave them. I ate them almost every morning. And although Chocolate was also my favorite the other 2 flavors were very good. Gosh they were great with a big glass of milk. One of my youngest memories is waking up in the middle of the night - at about age 3 - and moving the chair in the kitchen so I could climb onto the counter and get into the cabinet. I think production stopped somewhere around 1980. I have tried all the breakfast bars on the market and they are crap. I have no idea why they wouldn't bring these back since they were so darn good.
Mark - January 06, 2009 - Report this comment
Alright - I made a petition so all please follow the link and sign. You will have to copy & paste:
Mark - January 23, 2009 - Report this comment
Also in the variety pack was Chocolate Malt. My sister and I devoured a box of them in 2 days.
Nancy - April 30, 2009 - Report this comment
I remember those , i wasnt some still so bad
john - November 02, 2009 - Report this comment
Butter Pecan!!!!!!!!!!!!!!!
Terry - August 15, 2010 - Report this comment
I'd eat the entire variety box version they had in a single morning. Does anyone know if a recipe is floating on this? Need a facebook fan page for General Mills Breakfast Squares to resurrect them bad boyz! All other bars today sucks bad!
Katy - December 22, 2010 - Report this comment
Definitely a food from the 70's not the 80's. I so, so loved chocolate Breakfast Squares. In the mid 80's my sister and I had not had them for several years. We found an empty foil package in her closet. It still smelled like Breakfast Squares inside. We fought over taking turns smelling the package. That memory is almost as delicious as the memory of actually eating Breakfast Squares... almost.
suzanne - December 29, 2010 - Report this comment
I loved them, they were awesome ! I agree with everything you all have said-i want them back
Debbie - February 03, 2011 - Report this comment
This page is so awesome. Every 2-3 years Mom and I reminisce about those delicious square treats. We searched grocery stores for months when they first vanished. I do a search every few years to see if they've come back anywhere, because I'd definitely pay a premium to have them shipped to me. Every now and then I find a chocolate that takes me back to that beautiful chocolate memory. Currently Nutrisystem has a Chocolate Chip Scone on their breakfast menu, and the chocolate chips smell and taste like our beloved missed squares. Obviously not as good, because it's not a solid chocolate square, but it takes me back every time I open the package. I too liked all of the flavors, but favored chocolate the most. I remember joking with my Mom, that they couldn't possible have any nutritional value because they tasted too good - that never stopped us.
kate - February 10, 2011 - Report this comment
There is a photo of a box on flickr. You can even read the ingredients (sugar, vegetable shortening, etc. *yikes!!*) 2 squares: 380 calories! Search: General Mills Breakfast Squares and relive it all again! Caution: your cravings will only get stronger!
Donna - June 10, 2011 - Report this comment
Butter Pecan was awesome. Chocolate malt was good too. I had them every morning for breakfast in high school. Jerks stopped making them!
Rob - October 23, 2011 - Report this comment
I really miss these I used to have them every Saturday morning in the 70's while I was watching Shazaam!
Carl - January 10, 2012 - Report this comment
The subject of Breakfast Squares brings back fond memories for me too. My father and I used to carry a couple of packs with us when we would go deer hunting. I prefer these little treats to any of the "breakfast/energy bars" that are on the market today. I wish they would bring them back. I enjoyed every flavor!
tim - April 26, 2012 - Report this comment
Man I miss those Breakfast squares, Cinnamon was my favorite, Why cant we bring back all those retro foods, I think it would be a big hit in the food industry, the food industry wants emotional buyers well then bring back the foods that we are emotionally tied too.
Jenny - August 20, 2012 - Report this comment
OMG. I have been thinking of these for years. I am glad to know there are others out there who grew up on the 'breakfast' cakes. I just caught a video saying they were 40% sugar!
Angie - August 24, 2012 - Report this comment
We should all write General Mills and flood them with letters to bring them back. Those were the best ever....
Lisa - November 02, 2012 - Report this comment
I really miss the vanilla breakfast squares. I would like to know if any one has ever found any or if any one has a way to get the product started on the market again or the receipe.
Jane - January 08, 2013 - Report this comment
Have searched and searched for years, couldn't remember the name so I was always thinking Carnation, but finally found. I did love these. Wish we could bring it back!
Brian - January 13, 2013 - Report this comment
Let's not forget the Maple and Butter Pecan flavors too!
Lucia - June 07, 2013 - Report this comment
I also taught they were Carnation. Loved going into Ralph or was it still Safe Way with my Dad and buying Breakfast squares it was better than going to McDonalds next store.
ronbo - June 20, 2013 - Report this comment
Yup they were AWESOME. They crumbled but were not dry. That and peanut butter Space Food Sticks were my favorites back then.
Nicole - September 13, 2013 - Report this comment
I believe some may have these confused with the Carnation BREAKFAST Squares. We have a page for this also & I have contacted Carnation referencing the web page. Keep your eye out. They may give them a trial run. Just in case there was a mix up, because it seems they were so similar in time & description. If anyone can email GM we will keep our eyes open for them as well & post any updated or replies we receive. Who knows, maybe we can get them both back. Good luck to all.
Susan - September 25, 2013 - Report this comment
There were 4 kids in our family, and in the 70's we all ate the Breakfast Squares for breakfast on Sunday mornings. Chocolate and Chocolate Malt were my personal favorites, but I liked them all. I wish they would make comeback too. I think about them often and miss them dearly.
Charlie - January 15, 2014 - Report this comment
There are two different Breakfast Squares commercials on youtube, one from the early 70s and one from 74
lostintime - March 03, 2014 - Report this comment
What has the world come to when you can't make a simple request for a favorite childhood (breakfast square) and family friend.:(
K - June 24, 2014 - Report this comment
Space Food Sticks, Danish Go-Rounds, Breakfast Squares, Carnation Breakfast Bars...bring them all backe!!
Rick - January 20, 2015 - Report this comment
I just don't understand if the public wants this wonderful product why it's not being honored. I loved them and ate them regularly. I sure hope they bring them back to the market. Bring them in Europe where I currently live!!
Amy - February 07, 2015 - Report this comment
These were the BOMB!! ALL THE FLAVORS WERE GOOD!! Of course everyone wanted chocolate, but if my brothers already ate them up, I didn't have any problem picking another flavor. I think that was part of what made them sooooo good. you liked them all, & you always got TWO to yourself. Very important when there are five other kids in the house. I even cut out the General Mills logo from the package & put it on my bulletin board. Not only were they delicious but they were COOL too!! If General Mills wanted to make a killing they would put these babies back on the market. Nowadays, I could see a ton of gamers with their squares & a tall glass of milk on pause!!
Terry - April 12, 2015 - Report this comment
@Rick: You are so correct. #BreakfastSquares is that one #food product that is so time honored from our generation, if you tried it decades ago, it's literally impossible to forget each flavor; they were that unique. #GeneralMills surely would boost their #revenue beyond their expectations. @Amy: Sure you right! They were THE BOMB! Should General Mills choose to #Market Breakfast Squares to the aging #BabyBoomers and #gamers #PS2 #demographic, it would be the biggest #renaissance of food comebacks guaranteed. #WallStreet, are you listening? Use your leverage of influence to convince General Mills to take the viable plunge and ramp production of this #classic #American #favorite !
jso - April 13, 2015 - Report this comment
Yes. Most definitely a 70s thing. I dont remember butter pecan, but I do remember vanilla, chocolate, chocolate malt and cinnamon. Id watch Saturday morning cartoons and eat Breakfast Squares. Ive thought about them a lot lately. Its a shame they dont make them any more...Dont know why they dont. I would love to have one and some milk. :-) OK, I would eat the whole box. Who am I kidding.
Angee - April 25, 2015 - Report this comment
I remember eating breakfast bars as a kid o Saturday mornings watching cartoons or if we were rushing out the door. My favorite was the chocolate and vanilla bars. I WISH they'd bring them back for my kids!!! All the ones on the market are crap; nothing comes close!!! PLZ bring them back. I really miss them!!
Debbi - June 11, 2015 - Report this comment
There were 3 of us. We ate them for breakfast a lot and nearly every day during the summer. loved the chocolate. it was my favorite. wish they would bring them back. the ones on the market nowdays are gross. and the carnation ones were very different from these.
Cheryl - November 11, 2015 - Report this comment
Please bring back the General Mills Breakfast Squares. Not only do I have memories of eating them as a child but the dense cake-like square was very satisfying and didn't have you wanting something else for breakfast in an hour like todays - "healthier" options as they call them. I think if something satisfies your hunger until lunch time - it promotes eating less throughout the whole day. Today's "healthy-empty calorie" substitutes just don't cut it....
George - December 23, 2015 - Report this comment
I wish that General Mills would bring these breakfast squares back. The spice were my favorite. If they were available now, I would keep my pantry stocked with them all the time.
Linda - July 23, 2016 - Report this comment
Please bring back. I have been craving
Janet - July 27, 2016 - Report this comment
What is the hold up on making these? its obvious they will be a huge seller! Read it was taken off shelf due to high sugar & fat & not considered a Breakfast item? what the heck is a donut?danish?Geez- then make them a candy bar & call them CANDY SQUARES if that is the only problem. Who cares, as long as they taste exactly like we all remember! they still make pop-tarts& they are gross compared to BSq's. I can picture myself right now with a tall glass of milk. Chocolate one first-the dry,chalky, sawdusty taste makes the first gulp of milk taste so good with it! So Freaking Good!Who's mouth is watering now? Love them! I have to have them before I die. I may die eating one but will be worth it! LOL :-)
Me - July 31, 2016 - Report this comment
Who remembers whip&serve? Again, another yummy delicious treat that was taken away! was like a pudding. I'm sure there was some calcium in it ;-)
Me again :-) - August 01, 2016 - Report this comment
Excuse me, I meant Whip&Chill Chill baby chill
Lea - October 06, 2016 - Report this comment
OMG I can't believe I've found a forum with so many others who have such fond memories of these bars!! They were so unbelievably delicious that they've remained in our brains all these years! Sweet memories of being 5 in 1975 and looking forward to this treat that was up on the second shelf in the cupboard above the coffeemaker.
Mr. MIKE - October 21, 2016 - Report this comment
I can't walk down a cereal isle without taking a glance for my beloved Breakfast Squares. Where did you go?...
Angela - October 26, 2016 - Report this comment
I love these please GM Make them again im so diet obsessed thes would make a big come back
Slacker - November 07, 2016 - Report this comment
Dittos to all the comments. The closest that I have found to be similar to "Breakfast Squares" are the chocolate brownies in a M.R.E. Similar texture and flavor. You had to have a glass of milk to chase it down...yes, they were that dry by themselves...I guess that is why they have a small cult following. I do miss them.
Karen - December 08, 2016 - Report this comment
It would be great if they came back. Especially the Chocolate!! Maybe adding a couple other flavors, such as, Strawberry, Cherry, Vanilla, Banana, other... Miss these.
Russ - January 11, 2017 - Report this comment
I've been dreaming about these bad boys for years! Dad used to work at General Mills and on average about twice a year he would bring home damaged products the plant had kept for employee sales. If were lucky, we'd have a whole grocery sack full of Breakfast Bars. Usually, one or two broken or smashed, but we couldn't care less because they were so good with milk! Cinnamon was the best, - none were bad.
linda y. - March 06, 2017 - Report this comment
i love these bars they were just divine please bring them back remake them i ate them every morning before schoool pleasa consider remaking them
Allison - April 15, 2017 - Report this comment
My favorites were the butter pecan. I used to eat the bottom part first and then the top with the frosting on the bottom and top was saved for last. Just curious if anyone remembers a flat almost pancake looking blueberry thing around the same time as all of this? I bet it was in the early 70's because no one else remembers it but me.
Darren - August 19, 2017 - Report this comment
The chocolate Breakfast Squares with coffee and a splash of cream, 1970's Saturday morning cartoons. Some real good memories.
SLB - November 06, 2017 - Report this comment
I remember Breakfast Squares! They were tasty and awesome. That said, I'm pretty sure the reason GM isn't rushing to bring these back comes down to one simple fact: These things were in no way shape or form good for you. The first ingredient? SUGAR. The next ingredient? SHORTENING. 380 calories in 2 bars. 46 grams of carbs! Probably a ton of trans fat (which wouldn't have been listed in the 1970s), and of course full of chemicals. Every flavor was artificial, and the color probably was too. While some of us would scarf these down with nostalgic glee, anyone under 40 would look at the list of ingredients and questionable nutrition value and put it right back on the shelf. There are a LOT of breakfast options that have less sugar, NO shortening (!), fewer carbs, and better nutritional value than Breakfast Squares. It's very likely that some of the ingredients couldn't even be used these days, and as a result they probably wouldn't taste the same - and wouldn't that be the whole point? So, probably best to leave these back in my childhood memories, alongside Pixie Stix and Super Sugar Smacks. I probably couldn't even eat more than one these days. Two might put me in the ER!
Beth - November 13, 2017 - Report this comment
Sign the petition, let's bring back the squares!
Patricia - January 02, 2018 - Report this comment
Holy Cowabunga!!!! Ive been searching on & off for years for the breakfast Squares!!! And i like sone others were searching under carnation! I didn’t realize they were made by General Mills! I have never forgotten about these and remember Begging my Mom to buy them All of the Time!!!! General Mils needs to see all of these comments but SLB sadly is correct (sad face). If GM could follow the 1970’s recipe that would be awesome!!!! But in this day/age, would they be able to replicate them w/ same ingredients??? If GM saw the amount of people who want them back... who cares about the ingredients!!! There’s a million other things/food out there that are just as bad for you!!!! Soooo bring back the Breakfast Squares and the Nestle ChocoLite Bar !!!!
Mike B - January 06, 2018 - Report this comment
Guess I am like so many here. Absolutely loved these things as a kid. I have searched for years to see if they were still out there. Wish they'd bring them back!!!
Chris - February 14, 2018 - Report this comment
I found a close comparison. Nature Valley soft-baked filled squares. Particularly the cocoa peanut butter. Reminds me of Breakfast Squares a lot. Sold in the cookie aisle.
Pam M. - March 06, 2018 - Report this comment
I thought I was going crazy, the Nature Valley cocoa peanut butter definitely reminds me of breakfast squares! And who produces Nature Valley? General Mills ...
Janet - July 11, 2018 - Report this comment
So manufacture them again, same recipe, just sell them in the cookie aisle. They would sell! Market them to the 70's and 80's generation that want them today.
Tojo croked tail - July 16, 2018 - Report this comment
Just looking at this picture brought back so many memories! Great to those that put this on. My mom would buy such great and healthy foods, but sometimes we'd get nice treats. This box brought me back to The 80's. And Janet is right, they could market these today and put them in the cookie aisle. Seventies and eighties kids like me would buy them
Jackie - August 30, 2018 - Report this comment
Omg the think thin bar flavor sea salt almond chocolate bar tastes just like the old breakfast squares - leaves your mouth dry just like those squares did! Have some milk handy! Lol
Stanley S - December 28, 2018 - Report this comment
I loved breakfast squares . Very yummy. I would pay 20 dollars right now just to eat a fresh one.. yeah I wouldn’t want to eat a museum piece but hey.. I hope they make them again someday. It’s the secret to world piece and happiness.. a box o breakfast squares a day. Lol.. but seriously.. yeah
Susan - January 02, 2019 - Report this comment
We were young. They were chocolate. It was transcendental.
Linda - January 04, 2019 - Report this comment
I don’t know if it’s the same, but General Mills has an Oat & Spice Breakfast Square recipe online. (I wish it was for the chocolate ones!)
Sabrina - January 25, 2019 - Report this comment
I absolutely loved these back in the day. With all my heart I hope these come back. Mornings aren't the same without them.
Leslie - February 10, 2019 - Report this comment
I too look every time I walk down the cereal and snack bar isle for the chocolate breakfast squares. I have searched the Internet man times and always land on this webpage! I would love to see these back in production!
Tony - February 16, 2019 - Report this comment
Leslie! I could just cut and paste your comment and put my name next to it. My favorite was the cinnamon bars. I’ll probably comment again in 2022.
Michelle - April 15, 2019 - Report this comment
We should all go to GM fb page and request them!! So good!!
Ron - June 15, 2019 - Report this comment
I would get constipated ingesting these squares; guess eating the whole box in a single sitting didn't help. Oh my, after a big BM that consisted of mostly these squares, my waist size would reduce by an inch or two.
JAY - July 18, 2019 - Report this comment
Great News, the cocoa Nature Valley Soft Baked Filled Squares taste and smell exactly like the old school chocolate breakfast squares from the 70's
Glenn - July 19, 2019 - Report this comment
Thanks for that update, JAY! You are the man. Thanks for the picture, as well. I think I remember that box. Guess my mom bought a lot of breakfast bars back in the 70's & 80's. Hey, what does the new box look like and what section of the super market is it in?
JAY - July 19, 2019 - Report this comment
They are in the cereal aisle
Louis - August 26, 2019 - Report this comment
I've got fond memories of the Breakfast Squares - which were very different from the Breakfast Bars. The Breakfast Squares were definitely a mid to late 70's item - as I remember my father ate them too - and he passed away in 1982. The Breakfast Bars were VERY dense and a bit chalky, yet there was something oddly great about that - and yes you absolutely needed a glass of milk to wash them down. As "Beth" posted in 2017, no - they couldn't sell these today, not without radically changing the ingredients which would radically change the taste.
Ginny - October 02, 2019 - Report this comment
I lived on the cinnamon Breakfast Squares in college at Chapel Hill in the late 70s. Sure wish they would bring them back! Loved them. They were dense yet soft and delicious.
Lisa - October 30, 2019 - Report this comment
I miss these so! I loved all flavors.
Steve - November 04, 2019 - Report this comment
I'm glad to see I'm not the only one. They were sure great with coffee.
Linda - November 26, 2019 - Report this comment
Oh how I miss these delicious squares!!!!
Collin - November 28, 2019 - Report this comment
Every Saturday morning I’d eat almost half a box of those and watch my cartoons. It was a longtime ritual. Chocolate was the bomb!! Would love to see them back on the market shelves!!
JAY - December 01, 2019 - Report this comment
Did everyone miss my comment above, if you loved the chocolate breakfast squares you have to try the cocoa Nature Valley Soft Baked Filled Squares
Angie - March 11, 2020 - Report this comment
My wonderful Mom bought these for me to get me to eat breakfast and it worked. These incredibly good squares were all I ate throughout high school. I stopped eating breakfast during the Vietnam war when my Dad would sit at the dining table, rattle the newspaper and yell in frustration and worry about my older brothers who were about to be drafted. I got to the point where my stomach was in knots every day. It sounds funny, but without Breakfast Squares I would have been a toothpick.
Steve Kruse - March 29, 2020 - Report this comment
They only ones I ever ate were the chocolate ones. After tasting them once, I never wanted anything else for breakfast. Quick, delicious with milk, WHY DID THEY DISAPPEAR!??!?!
Carol - April 08, 2020 - Report this comment
I used to love Breakfast Bars too (all but the butter pecan ones). In our area they had orange and cherry ones too. Man, I miss those things! I wish they would bring them back as well!
Kristen - May 02, 2020 - Report this comment
As others have said, the Nature Valley Soft Baked Filled squares taste so much like the chocolate breakfast squares.
Steve Thompson - February 01, 2021 - Report this comment
Loved these as a kid. Hitchhiked as a high schooler from mid-Michigan to Lake Geneva Wisconsin with these in my backpack. Really wish they would bring them back or at least release a recipe.
Ruth - February 14, 2021 - Report this comment
Please just release the recipe
Susan - February 21, 2021 - Report this comment
Really really miss these breakfast squares.... Sad how you don’t know what you had till it’s gone I would of stocked up like crazy and froze as much as I could they were the Bomb yes with tall glass of cold milk.....
Mike - May 27, 2021 - Report this comment
OMG these were SO GOOD! The texture was very distinct, like nothing else.
ANGELA DESIMONE - January 14, 2022 - Report this comment
God I wish they would bring it back. Just call it a snack. Me, my brother & my husband still crave it. The Cinnamon was so weird and we always ate it last. But we still ate it. I would give anything for one right now!
GTR - June 06, 2022 - Report this comment
Please brings these fantastic Breakfast Squares back. This is one of the things I still think about to this day. I can’t tell you how many times I reminisce the joy of eating these as a kid. My wife is tired of me talking about these, so it would be great being able to share with her FINALLY.
Sam - January 01, 2023 - Report this comment
We need to get these back in the stores! It is finally time to bring back the awesome goodness that these breakfast squares are! This is a product that will go straight to their Bottom line!
Dana - August 19, 2023 - Report this comment
I would pay a LOT for a cinnamon Breakfast Square like what we used to have back in the last 70s. Come on, General Mills. Nostalgia is BIG. Bring them back for just a few months, and we'll empty the shelves.
Angelica - September 10, 2023 - Report this comment
I loved these wish we had them again. I crave them still. I think about them often. Please reconsider on bringing these back. They were sooooooooo guuud
Kathy - May 09, 2024 - Report this comment
I thought I was weird cuz every now and then I Renee GM Breakfast Squares and I really still remember how amazing they were. Think I have sugar issues? Lol. Glad to see I’m not alone!

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