Food of the Eighties, It's It
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Definitely the first ice cream sandwich on the market that used cookies for the outer layer. Best part was they used to cover the whole thing with chocolate which made for a messy meal. Snackalicious though! I remember flavors such as mint chip, chocolate chip, and coffee. I'm sure there were others, but these were the snackiest.
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The following are comments left about It's It from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Miranda - March 05, 2008 - Report this comment
I loved these and have been trying to find them for years, still have not yet
Jackie - April 15, 2008 - Report this comment
They are still around.. bought them months ago in Ca (albertsons!)
steve-o-reno - October 17, 2008 - Report this comment
7-11 and circle K has them here on the west coast. Strawberry It's It! THE BEST!!!!
ksxsage - January 20, 2010 - Report this comment
The are made in California and there is a small outlet store in Suisun City, Ca where you can walk in and get any of the It's It products. Vanilla, chocolate, mint, strawberry, cappucino, fat boy ice cream sandwiches (dipped too) and the sundae cones. Peace out.
sugarrrsmack (robbi) - July 07, 2010 - Report this comment
I did find a link for the company that sells it and posted it up top. Sorry, I didn't realize and posted links on my other comments.
Charlie - January 20, 2014 - Report this comment
Originated in San Francisco in 1928 and is still around today.
Eugol Dlareg - November 25, 2014 - Report this comment
My favorite is the chocolate ones... these are so delicious

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