Food of the Eighties, Magic Middles
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Does anybody remember these? They were by Keebler. They were cookies with choclate fudge in the middle.
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The following are comments left about Magic Middles from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Panda - August 25, 2007 - Report this comment
OMG!! I have been going crazy cause NO ONE remembers these! They were so freaking good!!!
reenie - September 20, 2007 - Report this comment
I remember these cookies! they were an 80's thing. they were sooo good. The commercial made everyone think it was a big mystery how did the elves get the fudge in the middle.
Beth - October 14, 2007 - Report this comment
Those were the best cookies ever made. I wish they would make them again. I stayed at a babysitter's house after school, and we could have 2 cookies every day. We just about fought each other to get one of these.
Ryan - October 23, 2007 - Report this comment
Sign the petition
GW - February 15, 2008 - Report this comment
SAS - March 05, 2008 - Report this comment
Those were the best cookies...fresh melted chocolate in the middle...I was so disappointed that they were out of stock one day and then they never came back....very sad moment..:( Please tell me how we can get those cookies back...
Blythe - April 16, 2008 - Report this comment
ok we really need these cookies back man!!! there is no other, what can we do write to the elves?
meg - April 18, 2008 - Report this comment
i talk about these all the time .. no one ever knows what i am talking about.. these were the best.. we need to find how to get them back :)
Chris - April 19, 2008 - Report this comment
I remember them because of the pudding like chocolate in the middle. They came either in a pack like chips ahoy or they had the minis that came in a box about the size of a wheat thin box. It seems like they were made by Keebler. What ever happened to Potato Skin and Pizzarias. They, I beleive were both made by Keebler too.
ZB Milwaukee - May 27, 2008 - Report this comment
Perfect for the chocoholic, which I am. The Choc-bliss that hostess made was awesome too, there is a page for it on this site.
Michele - June 23, 2008 - Report this comment
OMG! these were my favorite cookies. I would eat these along with a drink of coconut yoo-hoo. Another great thing they discontinued. These were the best damn cookies Keebler ever made. They really need to bring them back!
amy - November 01, 2008 - Report this comment
holy moly! wonderful cookies. i don't even like cookies, but i love these things. too good. where have they gone?
Aimee - November 24, 2008 - Report this comment
My journalism teacher always had these in her desk in HS. Smart woman! I miss these!
billy - April 17, 2009 - Report this comment
The ones I think your talking about also came in vanilla too. they were round and had ridges on the outside in like a circle shape. I really want to contact keebler, but it does'nt seem like anyone cares. What the heck were the name of those.
matt - June 08, 2009 - Report this comment
I love those things. SO upset they arn't making them. can only think on 1 thing though. i was like 7 at the time and didn't care but soft batch cookies are 90 calories a pop now. who know what those are but I DON'T CARE, BRING THEM BACK!!!!
Amy - June 22, 2009 - Report this comment
Everyone should write to Keebler and tell them to bring back the Magic Middles! I wrote them a few months ago and they responded that they didn't have enough "response"... Psh!
Megan - July 31, 2009 - Report this comment
Crap!! I forgot all about these. I will definately sign a petition to bring these back1
Carrie - August 01, 2009 - Report this comment
They were sooooo good!! How do we get these back? My Mom used to put these in my lunch when I was a kid. I was always so excited to see and very rarely would share these gems... BRING THEM BACK!!! Calories Schmalories when it comes to the magic middle... (Just the plan shortbread cookie with the chocolate goodness inside, nothing fancy)
Cassie - August 26, 2009 - Report this comment
I loved these cookies! Esp the chocolate chip ones. I'm so happy to have found this community! No one remembers these freakin cookies but me, so I thought. Sign the petition!
Cynthia - September 23, 2009 - Report this comment
I was just talking about these at work and decided to find out what happened to them. Looks like I'm not the only one that loved these! Nestle Tollhouse has made refrigerated ones that you can bake yourself. Purchased some last night but have not made them yet.
Simone in Florida - October 14, 2009 - Report this comment
************* SIGN THE PETITION!!! *****************
Wallys Villar - December 18, 2009 - Report this comment
I feel so good now, I am not alone in this world. I love all of you for remembering and loving this cookies as much as I do. BRING EM BACK ELVES!!!
Tober Jones - December 24, 2009 - Report this comment
I remember these cookies and think about them often! I can't believe these were discontinued. They were the yummiest things on earth! And if you left them out in warm weather for just a little while, they would be warm and gooey inside. Ohhhh Magic Middles I hope you come back!!!
LakeLuvr - December 28, 2009 - Report this comment
OMG! My sister, Tober Jones, and I recently gave tribute to these wonderful cookies, telling our significant others how much we miss them! Oh that wonderful, yummy, chocolatey inside...Pllllease Keebler, bring them back!
Erin - January 17, 2010 - Report this comment
OMG I think about these cookies ALL THE TIME. They came in a light blue foil like package. They were a staple in my childhood. Everyone I mention these to don't know what I am talking about. I also used to LOVE the hostess cupcakes with raspberry filling.
Jaime - March 29, 2010 - Report this comment
Wow! I had completely forgot about these until now. These were awesome. Great, now I want one!
soulalonegirl - March 30, 2010 - Report this comment
These were totally delicious! I still haven't liked any other cookie more than I liked this!
Julie - June 21, 2010 - Report this comment
I have been dreaming about these for years. My siblings and I loved them! I really think they were the best things ever invented- why the hell did they discontinue something so awesome :(
Amanda - July 22, 2010 - Report this comment
Everyone thinks I'm crazy when I talk about these cookies. Nabisco has out a limited edition cookie called Chips Ahoy Fudge Bites. They are as close to Magic Middles as anything else I've found (as far as I can remember).
Lori - August 04, 2010 - Report this comment
My niece just called me and said "remember those cookies with the choc in the middle that you used to give me everyday after school?" lol I had forgotten all about them, but now she got me wanting one and I see they are discontinued! dang it!!!
Frank - August 22, 2010 - Report this comment
OMG! I totally remember these. Every time my grandmother would buy them, I'd sneak a few before dinner. They were so tasty, just thinking about them makes my mouth water.
Kim - August 26, 2010 - Report this comment
I miss Magic Middles so bad! I loved growing up in the 80s and early 90s. I can still taste that chocolate and shortbread melting in my mouth.
Renee - September 28, 2010 - Report this comment
The.Best.Cookie.Ever! I ate a whole box of those Mini Middles by myself in a day...they were that addicting! It's so funny...I'm pregnant now and was recently checking out the cookie aisle and those cookies popped in my head. Keebler should definately bring those least for a limited time, like during holidays or something.
karly - November 17, 2010 - Report this comment
i remember these cookies and i loved them! does anyone know where to find them?!
DC - December 20, 2010 - Report this comment
I used to eat the mini magic middles by the bag!!
Angel - January 23, 2011 - Report this comment
These were definitely the best cookies ever made. There hasn't been any cookie made since that are better than magic middles. The double chocolate milano cookies by Pepperidge farm are good but still not the same. So hurt there gone.
Cassie - May 02, 2011 - Report this comment
I used to eat magic middles all the time as a kid! I remember one of my favorite birthday presents when I was six years old was a box of magic middle cookies from my best friend. Magic middles are the best cookie in the world!
Greg Boudreau - May 22, 2011 - Report this comment
Although NOTHING can replace the original Magic Middles, you will find one brand of cookie that comes 99.9% close to the real thing...Pepperidge Farm brand Milano "Melts" dark classic creme. Recent articles I found on the net that likened these cookies to the treasures that were Magic Middles encouraged me to buy a few packs this evening. All I can say is made my heart and tastebuds both melt as memories of my favorite childhood cookie came back to me. If you miss the original Magic Middles, give these copycats a try. You won't regret it!
Niki - August 03, 2011 - Report this comment
Today, August 3, 2011, I am looking in the weekly Valu King circular and what do I see? An ad for Keebler cookies, including Magic Middles, on sale for $2.58 a package. The package of the Magic Middles has, "NEW" stamped on the top. Also, a Google search led me to finding Magic Middles listed on Walmart's website. Don't know if this is real or a mistake or what. Just thought that I'd let you guys know. I never had these cookies so I hopes these are the real deal, I really want to try them!
Niki - August 07, 2011 - Report this comment
Hope I didn't get anyone's hopes up but apparently, this was "false advertising"!!
Holly - September 17, 2011 - Report this comment
Tommy - September 30, 2011 - Report this comment
Greg is right, the Pepperidge Farm "Melts" version of these are incredibly close to the Magic Middles. They are very very good and did in fact bring those memories back.
marlisa - October 06, 2011 - Report this comment
I remember these cookies and they are so good I've been looking for them for a long time..upset that I havent seen any..They are so good:)
Kat - December 12, 2011 - Report this comment
I loved those especially the minis. I wish my kids could enjoy them as much as I did!! Bring Them Back Please!
sonya - December 13, 2011 - Report this comment
those were my ALL TIME FAVORITE!! i loved the chocolate gooeyness inside...please keebler bring them back..
Chantelle - March 04, 2012 - Report this comment
Oh yes they were my favorite. Those were some good cookies. I used to get them all the time when I was a little kid now I am 34 and I still remember those cookies because they were do good. They should bring them back.
Mandy - July 12, 2012 - Report this comment
they have somethign similar today with cheesecake flavor in the middle
Liz - July 16, 2013 - Report this comment
They were good. There is a similar cookie by peppridge farm called Milano melts which is a Milano cookie that has gooey melted chocolate inside the cookie. Not the same but just as good. Hope you try these.
Charlie - February 02, 2014 - Report this comment
Came out in the late 80's (89?) and were available in original shortbread, chocolate, and chocolate chip.
Mia - April 06, 2014 - Report this comment
I think I recently saw these in the grocery store yesterday
christi totally 80's - August 31, 2014 - Report this comment
you know your getting old when you look up old childhood snacks that you can't find anymore these were my fav by keebler miss these so bad i heard wal-mart carries them still but i haven't seen them there or at any grocery store for that matter ive seen keebler has put out a cheesecake middles but these kind from back in the day was the stuff totally
Xione - October 21, 2014 - Report this comment
I loved these cookies. I bought them 3 and 4 packages at a time. I still reminiss* to co-workers and friends about them. They also brought out mini-middles too. The Pepperidge Farms Milano Melts cookies are pretty good. Not quite the same as the Magic Middles, but close enough. I hope they bring these back in my life time. I would like to taste them just once more before i die lol.
Shannon - May 24, 2015 - Report this comment
I have been looking for these cookies for years. I searched Keebler's site with no luck in finding these cookies. has them but when I took the UPC to the local store today, I was told they weren't able to identify what store had them in stock. In other reviews, it says that Keebler discontinued this cookie to use the machine for a different product. Everyone I knew growing up loved these cookies. I remember getting these weekly (2 bags) every Thursday from our local grocery store. Like everyone else has said, the Pepperidge Farm Milano Melts aren't even close the taste of the old Keebler Magic Middles. I have found a Bring Back Magic Middles page on Facebook with more than 1000 likes. I wonder if Keebler now has enough supporters to bring this cookie back now?
Liz - June 04, 2015 - Report this comment
I was in elementary school when these existed, and I remembered the perfectly round, soft cookies with creamy chocolate centers. Nothing else tasted quite like them. It wasn't until a few years ago that I learned what they were called. It's not uncommon for my husband to check the cookie aisle when we're in different grocery store chains to see if they have these mythical morsels of my childhood. He's been on the quest for several years, poor thing.
Isac - October 18, 2015 - Report this comment
These were discontinued because the filling was to rich and unhealthy.
Charlie - March 26, 2022 - Report this comment
WTF kinda name is Tober??? That is so stupid! You need to get a new name...
Christi totally 80's - August 08, 2022 - Report this comment
What does that have to do with food lol?

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