Food of the Eighties, Magic Shell Ice Cream Coating
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A chocoate syrup intended for sundaes that was supposed to turn into a hard shell after a few moments on the cold ice cream. Never really worked as good as the commercials said, but it hung around quite a while, and may still be out there! Haven't seen an ad for it in years though!
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The following are comments left about Magic Shell Ice Cream Coating from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Mer - May 09, 2007 - Report this comment
This stuff is still out there.
bob - May 14, 2007 - Report this comment
you can still get it at wal-mart
Denise - August 10, 2007 - Report this comment
Hated that stuff, tasted very artificial!! Yuck!!
Manny Calavera - January 24, 2008 - Report this comment
bought a bottle after all these years and what does my exoldlady do? puts it in the fridge....yet another reason shes gone
ACJ - January 31, 2008 - Report this comment
It would usually harden in the bottle.
Sarah - November 20, 2008 - Report this comment
I don't care what you guys say, this stuff is the best on homemade vanilla ice cream. It freezes up solid. It's doesn't taste right to me on store bought.
court - January 17, 2009 - Report this comment
this stuff is so awesome... i like to put so much on my ice cream that it puddles... and then the dish gets cold and hardens the chocolate puddles...mmmmm.
SZA - July 31, 2009 - Report this comment
This stuff is nasty, but my husband loves it - especially the Reese's PB & Chocolate version. He loves THAT one so much that he poured it over mint chip ice cream the other day. I yelled at him. "Nasty!!!!!" I said!
Sara - February 20, 2010 - Report this comment
I see it all the time. I've never tried it though.
Chris in Weber City VA - July 10, 2010 - Report this comment
It was great to watch, but it tasted like garbage! The newer ones don't taste as much like transmission fluid.
Charlie - February 02, 2014 - Report this comment
Made by Sumckers, nowadays
Charlie - February 02, 2014 - Report this comment
Smuckers! lol
Charlie - February 02, 2014 - Report this comment
Been around since at least 1978

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