I was trying to find information about Mello-Roll ice cream with not too much luck. Try explaining the concept to your grandchildren and it becomes a task in futility, and much laughter on their part. They can't grasp the concept of ice cream that came wrapped in something that looked like the center cardboard roll on our toilet paper, with ice cream stuffed inside. That was the only way I could think of explaining it to them. You then had to unravel the cone around the ice cream which sat inside a cone that was also round so the ice cream sat neatly into the cone. Weird, isn't it, just trying to describe it. I remember them well because my dad had a variety store at the time, and I remember him serving them to the kids coming into the store. He would pull a part of the paper off, and fit the exposed part of the ice cream into the cone. When he figured it was in tight enough, he unrolled the rest of the paper off and handed the cone to the customer. The Mello-Roll ice cream could be handled with his hands at all times because it was protected by this paper. It was about the size of the inside cardboard roll of toilet paper, and that's exactly what it looked like standing on end inside the cone. For it's time it was convenient for the store keeper, he didn't need to worry about a scoop, just reach in pull one out, and unwrap it. Simple, easy, and efficient when I think about it now. It'd sure be nice if someone came up with a picture of one from somewhere.

I lived in Phila and had family in Brooklyn..........my folks bribed me into behaving on the long trip to Brooklyn by promising me a mello roll! I don't remember having a mello roll any place other than Brooklyn! I too have tried to describe this delicacy to people who have never had the pleasure!

I remember them at Jones Beach on Long Island in the 1950's. I always thought that was the only place in the world that served them.

I also fondly remember paper-coated Mello-Roll cones at Jones Beach in the 50s and maybe early 60s. They may have also been sold in some Long Island candy stores. I was not an ice cream fanatic, even as a child, but there was something delicious about them. They had an extra creamy and mellow vanilla taste. I wish they were still available!

anyone have any luck finding the best ice cream ever made? If so --- lindarae3@hotwiremail.net

DOES ANYONE REMEMBER WHO MADE THE ICE CRAM FOR MELLO ROLLS? I SEEM TO REMEMBER BREYERS, BUT AM PROBABLY WRONG.

Yes it was real ice cream **BREYERS** and it came in vanilla and chocolate and i think strawberry( never a big strawberry fan)

The memory of Mello-Roll ice cream cones has stayed with me. These were bought at a variety store on Lake St. in St. Catharines, Ontario. What a special treat when visiting Grandma and Grandpa.

I remember mello rools being made by the Meadow Gold Company during the late 1940's. Wish I had one now.

I too associate the mello roll with Jones Beach in the early 60's. It was a really special treat and quite messy to unroll since it was so hot and the icecream would get all melted. I do remember being maybe 5 years old and trying to unwrap it myself and dropping it. I can't remember if I got a replacement or just picked it up,placed it in the cone and ate it anyway.

Mello-Rolls were a real treat for us in The Bronx in the 1950s.

does anyone know where to get a picture of a mello roll to show some one who never seen it. In th 50s we were able to buy them in any candy store in the Bronx.

No, it was BORDEN'S. "PAULINEDONNER@YAHOO.COM - May 24, 2008 DOES ANYONE REMEMBER WHO MADE THE ICE CRAM FOR MELLO ROLLS? I SEEM TO REMEMBER BREYERS, BUT AM PROBABLY WRONG. Danny - August 21, 2008 - Yes it was real ice cream **BREYERS** and it came in vanilla and chocolate and i think strawberry( never a big strawberry fan)"

In the 50's in Brooklyn there was a candy store on my corner, I would pass the club with all the wise guys hanging out, playing cards around a table in the middle of the side walk. I was about 6 years old and on my way to the candy store with two cents, I was going to buy the long paper with the dots of candy on it. Chubby (a 300 lb. card playing wise guy) asked me if I was on my way to the candy store and to get him a chocolate mello roll cone and one for myself. I knew enough to tell the store owner that the two cones were for Chubby, thank god chocolate was my flavor also, He unwrapped the paper off the ice cream cylinder and placed them in the rectangular shaped top cone. He never helped me before. It was a difficult task at that age. I then understood respect and power and seemed to capitalize on it, from that day on, whenever I wanted to purchase my Mello roll cone I would tell him it was for Chubby.

At least I found a site where the Mello-roll is discussed. I also had trouble explaining it to my wife from Westchester. The best thing about it was that it would not drip, like a cone did. I would get one on my way to Brighton Beach during the summer. I recently saw an ice cream scoop shaped like a 'tube'. You pushed it down in the ice cream container and then 'ejected' the cylinder of ice cream onto whatever you want. I didn't see ant mention of the proper cones for it.

Hey what do you know, I was little and Chubby used to visit my block West 13 Street, Brooklyn and sold to my mother Mellow Rolls for me and my sisters and brohher. I'm 62 years old and it is hard to explain to younger ones what I mean. They were good, lots of good memories along with them.

It wasn't Breyer's it was Borden's...The cow with the daisy wreath around it.

So glad I could read about mello rolls on this site. We were having dinner with another couple in their sixties just like us, reminiscing about 'the past' and suddenly the mello roll came into my mind. The four of us instantly smiled remembering that treat. When I was young, we were far being rich but once and a while my parents could afford buying us a chocolate mello roll.....those were the days my friends!

I'm 69 years old, grew up in Broolyn and my Husband grew up in the Bronx. We now Live in Connecticut. I was talking about Mello-Rolls at work and no one knew what I was talking about. Boy was I surprised to find that it's a New York thing.

Yes it was made by Bordens. My Aunt had a Soda Fountain in Greenpoint Brooklyn and I always looked forward to getting my Mello Roll when I visited her.

Yes, it was Borden's Ice Cream that made the Mello-Roll.. and it was delicious! The ice cream was vanilla my favorite, very, very, creamy and tasted like nothing else I have ever had since.. wish Borden's would come back with this treat. We would go around the corner on 69th St. and New Utrecht Ave. in Brooklyn to enjoy this..in Brooklyn, N.Y. in a Candy Store. Kids today are missing out on this..

I remember buying Mel-O-Rolls from our neighborhood candy store in mid-town Manhattan near the Queensborough bridge. The ice cream was so delicious, much creamier than any other ice cream. I wish I could still buy them. Our candy store guy, George, used to put the ice cream in the roll for us so I never had the problem of doing it myself. I was also fascinated that the cone also had the word Mel-o-roll baked into it.

have very fond memories of going to don's candy store on ave m and utica ave and having a melloroll wish i could have one now and a lime rickey such simple pleasures

I remember those cylindrical ice cream treats in their cones, which as I recall were ordinary cones, and still think the spelling was Mel-O-Rol, back in the '40s, possibly starting in the late '30s. Sure never saw them in the '80s! As I remember them, ordinary scoops weren't even in the picture, it was all cylindrical, and the seller was the one who removed the cardboard.

I was an official "Soda Jerk" in my early teens and I served Mello-Rolls with great expertise ! There was only one "official" way of unwrapping a Mello-Roll and inserting it into a cone or a Sundae dish. In Canada they were produced by BORDEN'S ..... a very large and respectable milk Dairy. They were available in Vanilla, Chocolate, Strawberry,Buterscotch Ripple and Chocolate Fudge Ripple. Those were GREAT days.... the 50's

I was borned in Montreal in 1961 and I do remember these Mello-rolls. They probably disappeared around 1965. They are part of our memories and dinner conversations. I do remember vanilla, chocolate and strawberry flavors. Unfortunately, there are no pictures available on the net. Hoping to taste one once again.

DOES ANYONE KNOW WERE YOU CAN STILL GET A MELLO ROLL ICE CREAM CONE

I too am searching for a picture of a Mello-roll. I was born in Toronto in 1950 and loved Mello-rolls. Strawberry was my fav and the last time I recall getting them was at a variety store near where we lived in the summer of 1955. Then we moved to the suburbs (it was the thing to do) and I never saw them again. I have tried to describe them to others (even people of my age) and they all look at me like I am a few bricks shy of a full load. Glad others remember them as well.

Mello-Rolls: Barbra Streisand's madelaines!