Food of the Eighties, Mello-Roll Ice Cream Cone
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Round vanilla ice cream in wrapper that fit in special shaped cone.
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The following are comments left about Mello-Roll Ice Cream Cone from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Shayne Genoway - May 03, 2007 - Report this comment
I was trying to find information about Mello-Roll ice cream with not too much luck. Try explaining the concept to your grandchildren and it becomes a task in futility, and much laughter on their part. They can't grasp the concept of ice cream that came wrapped in something that looked like the center cardboard roll on our toilet paper, with ice cream stuffed inside. That was the only way I could think of explaining it to them. You then had to unravel the cone around the ice cream which sat inside a cone that was also round so the ice cream sat neatly into the cone. Weird, isn't it, just trying to describe it. I remember them well because my dad had a variety store at the time, and I remember him serving them to the kids coming into the store. He would pull a part of the paper off, and fit the exposed part of the ice cream into the cone. When he figured it was in tight enough, he unrolled the rest of the paper off and handed the cone to the customer. The Mello-Roll ice cream could be handled with his hands at all times because it was protected by this paper. It was about the size of the inside cardboard roll of toilet paper, and that's exactly what it looked like standing on end inside the cone. For it's time it was convenient for the store keeper, he didn't need to worry about a scoop, just reach in pull one out, and unwrap it. Simple, easy, and efficient when I think about it now. It'd sure be nice if someone came up with a picture of one from somewhere.
sandi jones - August 17, 2007 - Report this comment
I lived in Phila and had family in folks bribed me into behaving on the long trip to Brooklyn by promising me a mello roll! I don't remember having a mello roll any place other than Brooklyn! I too have tried to describe this delicacy to people who have never had the pleasure!
Richard - August 27, 2007 - Report this comment
I remember them at Jones Beach on Long Island in the 1950's. I always thought that was the only place in the world that served them.
Judy - September 14, 2007 - Report this comment
I also fondly remember paper-coated Mello-Roll cones at Jones Beach in the 50s and maybe early 60s. They may have also been sold in some Long Island candy stores. I was not an ice cream fanatic, even as a child, but there was something delicious about them. They had an extra creamy and mellow vanilla taste. I wish they were still available!
Linda Navarro - May 05, 2008 - Report this comment
anyone have any luck finding the best ice cream ever made? If so ---
PAULINEDONNER@YAHOO.COM - May 24, 2008 - Report this comment
Danny - August 21, 2008 - Report this comment
Yes it was real ice cream **BREYERS** and it came in vanilla and chocolate and i think strawberry( never a big strawberry fan)
Kathleen - September 09, 2008 - Report this comment
The memory of Mello-Roll ice cream cones has stayed with me. These were bought at a variety store on Lake St. in St. Catharines, Ontario. What a special treat when visiting Grandma and Grandpa.
alice scibelli - September 19, 2008 - Report this comment
I remember mello rools being made by the Meadow Gold Company during the late 1940's. Wish I had one now.
Karen - October 28, 2008 - Report this comment
I too associate the mello roll with Jones Beach in the early 60's. It was a really special treat and quite messy to unroll since it was so hot and the icecream would get all melted. I do remember being maybe 5 years old and trying to unwrap it myself and dropping it. I can't remember if I got a replacement or just picked it up,placed it in the cone and ate it anyway.
tdkerst - November 26, 2008 - Report this comment
Mello-Rolls were a real treat for us in The Bronx in the 1950s.
carol L - January 18, 2009 - Report this comment
does anyone know where to get a picture of a mello roll to show some one who never seen it. In th 50s we were able to buy them in any candy store in the Bronx.
A Nonny Moose - April 25, 2009 - Report this comment
No, it was BORDEN'S. "PAULINEDONNER@YAHOO.COM - May 24, 2008 DOES ANYONE REMEMBER WHO MADE THE ICE CRAM FOR MELLO ROLLS? I SEEM TO REMEMBER BREYERS, BUT AM PROBABLY WRONG. Danny - August 21, 2008 - Yes it was real ice cream **BREYERS** and it came in vanilla and chocolate and i think strawberry( never a big strawberry fan)"
Sal Cassara - April 27, 2009 - Report this comment
In the 50's in Brooklyn there was a candy store on my corner, I would pass the club with all the wise guys hanging out, playing cards around a table in the middle of the side walk. I was about 6 years old and on my way to the candy store with two cents, I was going to buy the long paper with the dots of candy on it. Chubby (a 300 lb. card playing wise guy) asked me if I was on my way to the candy store and to get him a chocolate mello roll cone and one for myself. I knew enough to tell the store owner that the two cones were for Chubby, thank god chocolate was my flavor also, He unwrapped the paper off the ice cream cylinder and placed them in the rectangular shaped top cone. He never helped me before. It was a difficult task at that age. I then understood respect and power and seemed to capitalize on it, from that day on, whenever I wanted to purchase my Mello roll cone I would tell him it was for Chubby.
Mitchell Sackson - April 27, 2009 - Report this comment
At least I found a site where the Mello-roll is discussed. I also had trouble explaining it to my wife from Westchester. The best thing about it was that it would not drip, like a cone did. I would get one on my way to Brighton Beach during the summer. I recently saw an ice cream scoop shaped like a 'tube'. You pushed it down in the ice cream container and then 'ejected' the cylinder of ice cream onto whatever you want. I didn't see ant mention of the proper cones for it.
Friend of Chubby - May 08, 2009 - Report this comment
Hey what do you know, I was little and Chubby used to visit my block West 13 Street, Brooklyn and sold to my mother Mellow Rolls for me and my sisters and brohher. I'm 62 years old and it is hard to explain to younger ones what I mean. They were good, lots of good memories along with them.
Jone - May 30, 2009 - Report this comment
It wasn't Breyer's it was Borden's...The cow with the daisy wreath around it.
Fannie Sanscartier - June 03, 2009 - Report this comment
So glad I could read about mello rolls on this site. We were having dinner with another couple in their sixties just like us, reminiscing about 'the past' and suddenly the mello roll came into my mind. The four of us instantly smiled remembering that treat. When I was young, we were far being rich but once and a while my parents could afford buying us a chocolate mello roll.....those were the days my friends!
Elaine - June 06, 2009 - Report this comment
I'm 69 years old, grew up in Broolyn and my Husband grew up in the Bronx. We now Live in Connecticut. I was talking about Mello-Rolls at work and no one knew what I was talking about. Boy was I surprised to find that it's a New York thing.
SteveF - June 06, 2009 - Report this comment
Yes it was made by Bordens. My Aunt had a Soda Fountain in Greenpoint Brooklyn and I always looked forward to getting my Mello Roll when I visited her.
Kitty S. - June 19, 2009 - Report this comment
Yes, it was Borden's Ice Cream that made the Mello-Roll.. and it was delicious! The ice cream was vanilla my favorite, very, very, creamy and tasted like nothing else I have ever had since.. wish Borden's would come back with this treat. We would go around the corner on 69th St. and New Utrecht Ave. in Brooklyn to enjoy Brooklyn, N.Y. in a Candy Store. Kids today are missing out on this..
NewYorker - July 05, 2009 - Report this comment
I remember buying Mel-O-Rolls from our neighborhood candy store in mid-town Manhattan near the Queensborough bridge. The ice cream was so delicious, much creamier than any other ice cream. I wish I could still buy them. Our candy store guy, George, used to put the ice cream in the roll for us so I never had the problem of doing it myself. I was also fascinated that the cone also had the word Mel-o-roll baked into it.
mary - August 02, 2009 - Report this comment
have very fond memories of going to don's candy store on ave m and utica ave and having a melloroll wish i could have one now and a lime rickey such simple pleasures
Frederica Knight - August 08, 2009 - Report this comment
I remember those cylindrical ice cream treats in their cones, which as I recall were ordinary cones, and still think the spelling was Mel-O-Rol, back in the '40s, possibly starting in the late '30s. Sure never saw them in the '80s! As I remember them, ordinary scoops weren't even in the picture, it was all cylindrical, and the seller was the one who removed the cardboard.
Jack Arno - August 11, 2009 - Report this comment
I was an official "Soda Jerk" in my early teens and I served Mello-Rolls with great expertise ! There was only one "official" way of unwrapping a Mello-Roll and inserting it into a cone or a Sundae dish. In Canada they were produced by BORDEN'S ..... a very large and respectable milk Dairy. They were available in Vanilla, Chocolate, Strawberry,Buterscotch Ripple and Chocolate Fudge Ripple. Those were GREAT days.... the 50's
MJ - August 21, 2009 - Report this comment
I was borned in Montreal in 1961 and I do remember these Mello-rolls. They probably disappeared around 1965. They are part of our memories and dinner conversations. I do remember vanilla, chocolate and strawberry flavors. Unfortunately, there are no pictures available on the net. Hoping to taste one once again.
BARBARA DURKIN - August 25, 2009 - Report this comment
Lonni Holland - October 21, 2009 - Report this comment
I too am searching for a picture of a Mello-roll. I was born in Toronto in 1950 and loved Mello-rolls. Strawberry was my fav and the last time I recall getting them was at a variety store near where we lived in the summer of 1955. Then we moved to the suburbs (it was the thing to do) and I never saw them again. I have tried to describe them to others (even people of my age) and they all look at me like I am a few bricks shy of a full load. Glad others remember them as well.
Maire Martello - October 31, 2009 - Report this comment
Mello-Rolls: Barbra Streisand's madelaines!
PaulP - November 29, 2009 - Report this comment
Go to this website for a picture of a mello -roll cone
Pete - December 13, 2009 - Report this comment
I thought it was the HORTON Ice Cream Company, once located on E 24th St, then moved to W. 60's, in Manhattan. used to have the Mello Rolls frequently at a candy store on First Avenue between 30th/31st Streets in the 1950's, along with the charlotte rouses(remember that the CR's was not available all year round but usually around November, thought it was thanksgiving period) Those were the days!!!
John G - January 03, 2010 - Report this comment
I'm from lowertown Ottawa, Ontario, Canada. In the early 60s we went to Fern's when we wanted a special treat - Mello-Rolls. You could get a small single roll, a double single roll, a tall single roll and if you wanter to pig out, a double tall cone. The ice cream tasted like no other. The only thing that came close was a glass of malted mikl at Freemans on Rideau Street.
Taupez Fox - January 04, 2010 - Report this comment
I remember the Mello Roll ice cream. It was quite a neat idea. And, it was, as noted, looked like ice cream inside a toilet roll. When ever, my family went to High Park in Toronto. (That was in the 1960's) The store was on Bloor St. W (N.side)
Kathleen Russo Miller) - January 15, 2010 - Report this comment
Finally!!!! Used to think about mello rolls but couldn't describe them to friends in Florida. Came from Wilson Ave. in the BRONX. Anyone have photos!!!The ice cream was so creamy & delicious.Glad I found this web site. Thanks!!!!
Jim Murray - February 10, 2010 - Report this comment
I remember enjoying Mello Rolls in Jersey City in the 1940's.
Marie C - February 21, 2010 - Report this comment
I grew up in Dayton, Ohio and my folk's families were in Jackson so we used to go there to visit once in a great while. On the way, we always stopped in Chillicothe for a mello-roll. This was in the early thirties, and I was pre-teen. Great to hear from all you people in the Northeast and to let you know some of us in fly-over country are not so backward after all since we had those wonderful treats too! Thanks.
Vinny - July 17, 2010 - Report this comment
Mello Rolls, I have been trying to find a picture of one for quite sometime to show my sons what they looked like. I grew up in Brooklyn and there was the old great neihbohood candy store that sold everything to get a kid through the day. they sold mello rolls there from what i remember there was only vanilla, chocolat and strwberry which was common back than. I moved from brooklyn to Queens in 1970 and never saw a Mello Roll again. Now who remembers another of my favorites. Great Shakes came in a brown shaker with a tan lid, they started you off with a few mixes but had to buy others after. The mix came in a funny shaped wax paper coated holder, looked like a long triangle. You put the mis in the shaker with the milk and shake away. They were very good. If only these treats exited now, now that i have some money to buy them without having to scronge around the local weed filled lot for glass bottles to return.
rlogazino - August 10, 2010 - Report this comment
Using Bing as a search agent. mello roll images. you will get a picture we have all been looking for. Too bad we can't eat it.
ben - October 11, 2010 - Report this comment
remember mello rolls as kids in small town Southern Ontario in the 50's..can't believe so many others have similar histories ! Did anyone have a "Jersey Dairy" ? that served these?
"Butch" - November 10, 2010 - Report this comment
I remember Mello-Rolls as a kid in the 50s at Epstein's Candy Store on West Beach Street, in Long Beach,N,Y, But I only remember them coming in a combination of Chocolate, Vanilla, and strawberry.They came up in conversation at work today,nobody remembered the name until someone said Mallomars(Which is of course a cookie)then everyone remembered Mello-Rolls.
Penny - November 18, 2010 - Report this comment
My sister Marcia and I used to buy Mello Rolls at Jones Beach in the '50s and enjoyed every one. On one visit to "our" beach in the '80s, we asked a counter clerk (all of 17 years old, I'm sure) if they still served them. Her reply? "Oh, we never had those!" Yeah, riiight...we all know better and this site proves it! So glad to read all these great stories...
Debbie - December 30, 2010 - Report this comment
I bought a wooden box with rope handles with S & S Mello Rolls Scranton PA stamped on it. It is so cool!
DALE - February 21, 2011 - Report this comment
edwin - February 24, 2011 - Report this comment
I lived in Toronto in the 1950's and remember the smoothness of the Mello Roll. I walked the extra distance to get on at the Dairy store
June - May 01, 2011 - Report this comment
In Ottawa, ON in the late 40s and early 50s we could buy mello roll ice cream cones in a candy store on Bronson Avenue near the bronson Bridge over the Rideau Canal. haven't seen them since.
Johnny - May 06, 2011 - Report this comment
I was browsing the Toronto Globe and Mail archive in my local library website here in Guelph Ont. and came across an ad for the the Mello-Roll. Instant recognition, despite the fact that I haven't seen one in almost 50 years. For those with access to the Globe archive, it's on page 13 of June 18, 1946.
Lenny Berins - June 05, 2011 - Report this comment
Unbelievable! A legion of people still yearning for a Mellow Roll! I'm 64. My brother Howie and I talk about it all the time, but we are never able to describe Mellow Roll to anyone else. Generally, people who never experienced this treat simply don't get the point. It always made perfect sense to me (particularly when I was five ), but the uninitiated can't grasp why ice cream is obviously better when served in a paper-wrapped cylinder instead of in a bare spherical scoop and is placed in a cone with a rectangular instead of a circular top. We usually got ours at Harry's Candy Store on 218th Street, right next to the ESSO station on Broadway in Inward (northern Manhattan). And, for nutritional balance, we washed it down with one of Harry's egg cream or we bought a Hires root beer bottle from the little grocery (Emerald?) next store.
Linda Healey - June 16, 2011 - Report this comment
I too remember Mellow Rolls (favorite strawberry) Every Sunday after dinner, my brothers and I would go to the candy store (Meserole Ave. Green- oint, Bklyn),and get our Sunday treat. I remember the cost was 7 cents each. Long for the good old days, l950's. Remember how much candy you could buy for 10 cents. OMG. We had good, clean fun everyday, (sometimes fights), but friends again 5 minutes later. Good educations, a whole different world back then. If we could only go back in time.
Karen Raynor - June 23, 2011 - Report this comment
Wow -- So happy someone ELSE remembers this ice cream - it was the best! I tried to explain this particular ice cream to my daughter not long ago and she thought I was making it up! Who gets ice cream out of a cardboard tube anyways? Well I did...we lived in Hamilton Ontario Canada and my two boys would go to Kaushman's Store on East 22nd Street -- Mrs. Kaushman would do exactly that, what a wonderful treat!
auntlang - July 06, 2011 - Report this comment
I remember the Mello Rolls. We had them here in Cornwall, Ontario, Canada up until the 1970's. Last time I saw one was at the Hospital Cafeteria when my nephew was born in the mid '70's
Hal Ade - July 09, 2011 - Report this comment
... and in Ottawa, ON too, particularly Archie's store on Crichton St. We always knew we were getting the same amount each time.
norma - July 23, 2011 - Report this comment
So glad someone else remembers. We got them in the 40's t Else's candy store in Bay Ridge Brooklyn. Now..does anyone remember a cone called mexican hat, sold in Ice Cream parlors. Turned upside down they looked like a sombrero, hense the name. Held two flavors, or sherbert and ice cream. Loved them.
Heather - August 08, 2011 - Report this comment
I was descrbing these to my husband a week or so ago, but he had no recollection. Just this weekend on Facebook, a new group from my hometown in SW, Ontario has been reminiscing about their favourite things. Mello rolls came up. I hope someone will find a picture of a Mello roll, in an upright cone, not the horizontal version I've seen posted.
Louise Januzzi - August 22, 2011 - Report this comment
I dreamt about Mello rolls last night! We grew up on the lower East side of New York and Danny's was our go-to candy store on Roosevelt Street for Mello rolls and Charlotte Russes. Wow! What powerful memories. Wish I could find one today.
jim januzzi - August 22, 2011 - Report this comment
you forgot his great homemade lemon and pineapple ices
nick - October 14, 2011 - Report this comment
i lived in astoria oueens al's candy store best place for mello rolls.
Gino - November 07, 2011 - Report this comment
Great to see so many folks drooling over Mello-Rolls. I'm 69, and still remember enjoying them in the '40s and '50s in Brooklyb. The only thing I liked better was real spumoni from the Spumoni Garden (which is still there and in its 3rd or 4th generation).
sylvy - November 23, 2011 - Report this comment
The day I was told that the mello roll was no longer sold I lost my innocence. Seeking it out in all boroughs, to no avail, I learned it was made by Borden's. Oh Lord, please bring back the vanilla mello-roll!
LJ - December 08, 2011 - Report this comment
They sold Mello Rolls by the pool at Jones Beach...that's the only place I remember getting them (mid-1960s).
CD - December 14, 2011 - Report this comment
Grew up in Hull/Ottawa, Mello-Rolls as they were called in my family, where neat, yes they did look like they were wrapped into a bog roll LOL! But it was nice. My parents went to loads of wedding and the cheapest meal/dessert for these weddings were a mello-roll with a splash of mint syrup (the one you use to make Creme de Menthe with Alcohol). Me, what I remember and miss dearly was the Banana Roll Cakes at Woolworth and the Malted Milk at Freeman's both on Rideau Street. Those were the days hey? Anyone remember the double head ice cream cone for a dime yes $0.10, 10 cents for one scoop of vanilla and one scoop of chocolate ice cream. Mmmmm.... And finally a huge (well for a 5 year olds it was) paper bag of all the candies you wanted for a nickel, yup 5 cents ahhh memories
Suzanne - January 15, 2012 - Report this comment
I grew up in Saint Lambert, Quebec (south shore of Montreal). I remember Mello Rolls sold at the corner store, Ahern's, in the 50s and early 60s. They came in vanilla, strawberry or chocolate and in two sizes. The smallest one was a nickel, the longer one was a dime. They were velvety smooth, the best ice cream ever. I haven't tasted ice cream that good since then. Yummmm..... wish I could find them somewhere.
ira - January 26, 2012 - Report this comment
Mello rolls were made by most of the ice cream companies. I served them at the Dewey Luncheonette on Coney Island ave. in Brooklyn in 1948, Then we went to Nathans for hot dogs.
richie - February 05, 2012 - Report this comment
i never had a mello roll but heard about it from family i was born in 1958 so i was a baby & never had one would love to taste one i wounder if ben & jerrys could make mello rolls
richie - February 05, 2012 - Report this comment
on youtube i saw a commerical for arctic roll put out by birds eye i wounder if that was a mello roll? i have that video in my favores on my youtube channel my youtube channel is called songpoemguy check out on youtube jim reeves and joni james singing danny boy its a fake duet i put together
Chuck Miller - March 17, 2012 - Report this comment
In 1969 I worked for Bordens Dairy in Ottawa Ontario Canada. I worked on the mello roll machine packing the little tubes of ice cream into boxes of two dozen to be delivered by Bordens ice cream trucks. We also had a dairy bar in the building on Somerset St. near Bank St. across from the Somerset theater ( which has since been torn down )
Anne - April 09, 2012 - Report this comment
Wow! I didn't dream up the name...a whole page of Mellow Roll remembrances. Loved the "pink" ones. Didn't know they were produced as late as 1969.
CJ - July 25, 2012 - Report this comment
I used to get mello rolls at the Jones Beach pool in the mid 1960s.
Ruth Edebohls - September 01, 2012 - Report this comment
I was just eating some Black Raspberry Ice Cream and thinking about the Black Raspberry Mello-Rolls we used to get in the Candy store in what is now known as South Park Slope - 18th Street & 7th Avenue. We also(my sister and I) used to get them at a small country store in upstate New York near my cousin's summer home.
JKD - September 03, 2012 - Report this comment
I am a 67 year old from Ottawa West and I have never forgotten those mello rolls -- There was a little store on Roosevelt and another near Britannia that I remember. The only thing that came even near in my memories were the malted milks in Freiman's at the foot of the escalator!
Beverly - October 07, 2012 - Report this comment
I'm originally from the Bronx. I don't remember all candy stores having Mello rolls, however, there was one small shop up the street and it was very special. I remember the wonderful, rich vanilla flavor that for some reason has never been duplicated. This took in the late 40's early 50's. Besides the flavor, the shape was also so different than other cones.
sandy lalonde - November 12, 2012 - Report this comment
we were having lunch after church yesterday and for some reason i though about mellow rolls i am 69 and most of the ladies were 69 and up nobody heard of them i to tried to describe them to no avail they said it must have been an ontario thing these ladies are from the west sure enough i looked online and seen most of the comments were from eat coast i remember strawberry chocolate vanilla and neopoplitan some one shopuld make them again .
Mike M. - December 01, 2012 - Report this comment
I'm 56, grew up in the Bronx in the '60s and remember getting Mel-O-Rolls when we went to Jones Beach on Long Island. Don't remember them in candy stores, though. Yeah, it was a little tricky getting the ice cream off the paper and into the cone. My favorite was chocolate, but both chocolate and vanilla were very creamy. Didn't remember who made them until I saw this page and learned it was Borden's. Wish they were still around today. A few years ago I looked for a picture of one online to show my kids, but couldn't find anything. Then today I did a Google Image search and BINGO! there it was in vanilla. Also have fond memories of the Good Humor truck coming around the neighborhood ringing those bells, and later on Mr. Softee. Now I'm getting hungry for ice cream, LOL. Gotta go see what's in the freezer!
Lorraine L. - January 14, 2013 - Report this comment
I grew up in the Bronx on Pugsley Ave. We had a candy store right next to our home, it was owned by Mr. Weingrad. He sold mello rolls, and I've never seen them any other place than the Bronx, but I do remember the ice cream was very very creamy. Ah the good old days.
Judy W. - January 31, 2013 - Report this comment
I grew up in Bayside Long Island and bought mello rolls at the corner candy store. They were the best ice cream. I wish I could get one now for old times sake.
Puttie W - March 29, 2013 - Report this comment
I used to have a Mello Roll whenever I went to Jones Beach in the 50's and 60's! Pure heaven! The person who took your order would reach into the freezer and pull out a Mello Roll with the paper still on it. It had a picture of Elsie the Cow in the daisy, Bordens Ice Cream logo. They would unroll a tiny bit of the paper cover and put in it the special cone and roll it in the cone to remove the rest of the paper wrapper. They never touched your ice cream. Came in vanilla or chocolate(my favorite!) Just thinking of them makes my mouth water. Wish I had one right now and that Borden's still made them!
Lucille - May 15, 2013 - Report this comment
OMG Mello-rolls, use to get mine on Henry Street Brooklyn, NY 11231 from Mimmies Candy store along with fresh dipped Jelly Apples. So was it Bryers or Bordens that made them and would still love to have one now.
Norma Greenwood - May 19, 2013 - Report this comment
The best and creamiest ice cream,better than anything I've had in Italy or France. The whole thing was an architectural design. Could have been an architype for great modernist design buildings. Sadly, it would have no place in today's world, takes too much time and skill to unwrap.
Joe - June 03, 2013 - Report this comment
We had them in Toronto, but I don't recall seeing any after we'd moved away from there in 1967.
Joe - June 03, 2013 - Report this comment
I forgot to add, it was Toronto, Ontario, Canada
Kathy - July 03, 2013 - Report this comment
Mello rolls were the best. Had them in the early 60's at a little variety store on Waterloo St N, in London Ontario Canada. Last time I had one was in the company cafeteria served with a brownie in the mid-70's. Creamiest ice cream ever.
Georgie Rizzo - August 14, 2013 - Report this comment
I recorded an album in the 70's and one of the songs "Candy Store Blues" has a line in the hook that says" everybody lickin' on a mellow roll". I get questions on that line to this day. Very cool.
Rosann - September 07, 2013 - Report this comment
I can't believe I found a whole page on Mello Rolls. I am 66 an have been trying to describe them to my kids forever. They had their own unique taste and I have never found it anywhere. Please someone BRING THEM BACK!!!
Ralph - September 12, 2013 - Report this comment
OMG. I thought I was the only person who ever tried to describe this amazing ice cream cone. The best part of going to Jones Beach in the 50’s, after being thrown around by the waves, was getting a strawberry barrel shaped cone. Until tonight I don't think I ever knew it's real name. I also thought that it was unique to only Jone's Beach. I'd totally forgotten about Bessy the Cow but I can see her now, as clearly as that young boy (me) happily covered in sand licking the best cone in the whole world.
Mary Ellen - September 22, 2013 - Report this comment
My memory is also of Inwood and Shanahan's candy store on Sherman Ave. The mello-rolls always seemed to be ersatz ice cream cones. I didn't like paper wrapped ice cream. I wanted it scooped. This was at least 70 years ago.
Eileen B. - November 26, 2013 - Report this comment
WOW, I'm not the only one who still wants mello-rolls. Me and my cousin, Mary Beth, would go to Scotty's on the corner of Houseman St. and Nassau Ave. in Greenpoint for our mello-rolls. Mary Beth always got chocolate, and I got vanilla. Try as hard as we could not to, we occasionally dropped one. Thank God for the 3 second rule. My grand kids will finally see what I have so hard tried to describe.
ellen D. - December 14, 2013 - Report this comment
I don't think anyone else here goes back to the 1940's, but I remember mello rolls, half-chocolate, half-vanilla, from Mahopac, NY, and a little candy store my grandpa and I would walk to in the summers.
Charlie - December 18, 2013 - Report this comment
Dam ellen, you be old!
Pat - January 20, 2014 - Report this comment
I remember buying Mello-Rolls at Kew Beach from the refreshment stand that would have been in the late 60s the last time I remember having them. It was really good ice cream. Does anyone remember Gauges candy store on finch avenue west of Yonge st. It was there in the 60s and 70s not sure when they closed down.
Barbara - January 26, 2014 - Report this comment
We used to buy them in Brooklyn at Lou Fink's candy store along with chocolate, vanilla, or strawberry hard sugary candy that came in a tiny tin cup with a tiny spoon, and then of course, all those wax lips, mustaches, and teeth and little wax bottles filled with different syrups.As I remember, (and I hope I'm not wrong!) the melorol cone had a square top to accommodate the ice cream.
Qzy French - January 27, 2014 - Report this comment
All I need is the air that I breath and a mello roll!
Charlie - February 10, 2014 - Report this comment
I don't really think this was an 80's food
Sheilagh - March 01, 2014 - Report this comment
I so, remember the Mello Roll Used to purchase at the local general store in Roches Point On.Just loved it. Bring it back PLEASE
Gerda Larsen - March 12, 2014 - Report this comment
During the summer, my little daughter and I used to take a walk after dinner. We would always stop at the candy store on the corner of Home Street and Westchester Ave and buy a Meloroll. I would eat the ice cream and she would eat the cone. Wonderful days in theBronx.
Kay Thomas - April 17, 2014 - Report this comment
I'm from Toronto Canada and we used to get mello rolls from 'Mr West's Store' on the corner of Rogers Road and Caledonia. Moved to the burbs in '58 and never tasted the same type of vanilla ice creme (it had a very distinctive vanilla flavour) until 2001 in of all places Punta Cana in the Dominican Republic. Not ice creme in a roll but the very same strong vanilla flavour. Haven't been able to find it since … but I've enjoyed trying!
Olympianbabe - April 20, 2014 - Report this comment
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Stephen - May 29, 2014 - Report this comment
Mel-o-rols (or Melorols or MelOrols) were very popular in the 1940's and early 1950's and were manufactured by a number of companies, including Horton's, Reid's and possibly others. They looked like segments of an approximately 2 inch diameter cylinder in approximately 2 inch long segment individually wrapped in white paper, making them a little difficult to simultaneously unwrap and place into the specially shaped cracker (square receptacle with a cylindrical base for holding, not at all conical). I would sometimes help out in my grandparents "candy store" at 324 Church Avenue, Brooklyn, and I can remember well that it was a bit of a balancing act to get them placed securely without demolishing the cracker. They came in the most delicious and creamy vanilla then available commercially, as well as chocolate and strawberry. One of the reasons for their decline may have been the fact that you could get more ice cream with a single scoop from a large canister than was in the Melorol. The difficulty in serving them may have been another factor.
Bob - May 30, 2014 - Report this comment
We used to have a saying "up your ---- with a mello roll. Great ice cream. Used to buy them at Lee's candy/soda pop store on Boston Post road and Fish Avenue in the Bronx. I also had a hard time explaining it to someone what they were.
Rita - July 11, 2014 - Report this comment
Mello rolls were made by Borden.
curley - September 29, 2014 - Report this comment
We had Mel o rolls in Rockaway Beach New York the Vanilla was the best! Also Hooton chocolate bars and Charlotte Roouses. Wish I had them today.
Wendy - November 16, 2014 - Report this comment
I remember my dad taking my brother and me to get these when we were at the trailer in Lindsay Ontario. Must of been in the 70's.
Joni - January 31, 2015 - Report this comment
Great candy store on Burr Avenue in the Bronx where the Mello Roll was my treat on the way home to Park View Avenue from the Burr Avenue Station....great local store, great time of life!!
Joel - March 16, 2015 - Report this comment
I remembe growing up in Montreal in the '50s. But the ice cream roll fit into the cone vertically, not horizontally.
Tico Vogt - May 01, 2015 - Report this comment
I have just posted "The Vogt Instant Freezer and the MeloRol." My father was the inventor in 1930 of the VIF and shortly thereafter the MeloRol process. check out my blog, it has a guest contribution by an application engineer with fantastic archival pictures! My blog is my name followed by dot and com.
Liz - May 04, 2015 - Report this comment
I remember getting them in the early / mid 60's at the pavilion at Vincent Massey Park/Hogs Back - Ottawa Ontario
Cindy - July 19, 2015 - Report this comment
I grew up on Amboy Street in Brooklyn in the 50's. I remember going to Dave's candy store on the corner of Amboy & Newport streets and getting a Mello-Roll. I think I remember them in chocolate, vanilla and also choc/vanilla/strawberry. The cone shape was unique and made perfect sense, and the ice cream was delicious.
Oralee Istead - August 17, 2015 - Report this comment
I remember dad taking me to a small store in Sandy Hook, Prince Edward County, Ont. Mallow Roll,ice cream, oh wow the very best! I have been trying to discribe this to my family but it was the 50s. So long ago. First I found people who know what I am talking about. Please bring them back!!!
Barbara - August 21, 2015 - Report this comment
If you Google it as "Melorol" you will see more photos
Harvey Rothbeind - September 05, 2015 - Report this comment
I lived in crown heights Brooklyn during the time of the Mel-O-Rol. Would walk over to Pitkin Ave or if time was short Danzingers candy store just around the corner on Ralph Ave had all. My wife is frm upstate NY and has never heard of a Mell-O-Roll. By the way, I'm 81
Dee NY - October 04, 2015 - Report this comment
Please bring back the vanilla mello roll.
Helen S - October 30, 2015 - Report this comment
I grew up in Williamsburg Brooklyn in the 1950's and one of my favorite ice cream treats was the chocolate Meloroll. It was always frozen solid I suppose to accommodate the unrolling of the treat. You would do it yourself and then place it in its cylinder plain cone. Shapiro's was the neighborhood candy store. At Eastern District High School they sold the treat at lunch. The only other ice cream I loved came from the Bungalow Bar truck. The truck resembled a small bungalow.
Laurence D - January 12, 2016 - Report this comment
Just found a photo of myself in Brooklyn dated June 1944 and I have a Melloroll in my hand. So, they were around before the oft mentioned 50s
Angie Curiale - April 16, 2016 - Report this comment
Last time I had this ice cream and cone was in 1980 or 1981. Swan Ice Cream was doing a Promotion and had sold the ice cream for a short time. Wished it would come back.
Arne - June 28, 2016 - Report this comment
I remember Mello-Rolls at the local candy store on 5th Ave. and 52 St. in Brooklyn in the 1950's.
chuck - July 10, 2016 - Report this comment
I'm also from Ottawa. I only remember vanilla and chocolate. Don't remember having a special "sideways" cone. There was a corner store at Rideau and Couburg that sold them. I also remember getting them at the top of the hill in Rockcliffe Park.
Tricia - September 03, 2016 - Report this comment
I am from London, Ontario. I remember the rolls of ice cream in the 70's, but no special cone for them. They just went sideways in one of the small flat bottomed cones. I live in NC now, and no one down here seems to know what I'm talking about.
Eileen - November 20, 2016 - Report this comment
I was just enjoying some Shain's of Maine Vanilla ice cream when it occurred to me that it tasted just like a Mello-Roll. We left Brooklyn in 1952.
Vic - March 03, 2017 - Report this comment
I remember the mello- roll ice cream made by Bordens. Lived in Ottawa Ont in the '50's and we would buy them at a store on Carling Ave on the corner of Hinton. Best ice cream ever. I think we paid 10 cents vs. A nickel for a single scoop. Can't remember them after the early '60's The store keeper, after unwrapping the tube used it to give the roll a final push into the cone.
Richard - March 25, 2017 - Report this comment
I am now 78 , grew up in Brookly and very clearly remember Mello-Rolls. We use to get them at Grabner's Candy Store, located on 17th avenue at the corner of 57th street which had a soda fountain. We also use to get Mello-Rolls at Jones beach in the late 40's & early 50's. Regular ice cream cone were a nickle, then 7 cents & finally a dime. I do not remember if we paid more for a Mello-Roll than for a regular ice cream cone. Ice cream back then was a real treat and usually only enjoyed during the hot weather and purchased from either an ice cream truck, cart or parlor. The refrigerators in this time period had a small freezer compartment that at best, could hold a few ice trays.
Louise - June 19, 2017 - Report this comment An advertising of MelORol at the botton right shows the MelORol cone Wish I could have one!
Irene - June 20, 2017 - Report this comment
I love the Mel a roll I cream cone was able to get this Ralph's candy store Hoboken nj I'm 63 now live in Clearwater fla wish I could have one now
BOB W. - October 14, 2017 - Report this comment
Michael T - November 19, 2017 - Report this comment
In Canada, I never saw the special horizontal cone pictured above. The roll was just inserted lengthwise into a standard cone.
Janet - December 03, 2017 - Report this comment
Yes! My husband and I, both 84, reminisce about Mellorolls in the 30s and later, he from growing up in CT and I from childhood in the Bronx and visiting relatives in the Glen Cove area. Bayville and Jones Beach are places I associate with those ice cream pleasures.
Stuart - February 01, 2018 - Report this comment
Growing up in the Bronx in the 50s we used to get a mellow roll when we went shopping with our mother on Kingsbridge Ave. Those were the days.
Ken david - June 20, 2018 - Report this comment
We got ours at Kaufman’s Candy Store, Tompkins an Vernon Ave, Bed-Sty Brooklyn. Ours were made by Bryers. A great time and great place in my life.
Tommy N - August 15, 2018 - Report this comment
I am 84 and I used to get my mello roll at the soda fountain on Kingston ave between Pacific and Atlantic Brooklyn and what about the frozen custard truck with the paper wrapped frozen custard what memories
Chana Bursztyn - January 25, 2019 - Report this comment
I tasted my first melloroll as a child passenger aboard the S.S. General Taylor transport ship in early January 1951, when my family immigrated to the U.S. from the Germany Displaced Persons camps. It was all the more dramatic for me because the 3-inch vanilla ice cream cylinder enveloped in waxed white cardboard was unrolled onto the small hammer-shaped cone with the rectangular opening by a Black waiter in the dining hall. That was the first time I had ever seen a Black person, and the contrast with the vanilla ice cream was striking. I was very impressed by both the ice cream and the black person, both of which/whom I found remarkable.
Bob Feindt - March 24, 2019 - Report this comment
We sold them at the Leja Beach Casino ( Davis Park Fire Island every summer, came in Bannilla, Chocolate and Strawberry and they were great for hot weather because that stored well in a freezer box and then you just put them wrapped into a small cone and gave it to the customer, who would unwrap their own when ready to eat, but it traveled well down to the beach or wherever because it was wrapped...last seen around 1968ish I think...
Patricia D. - August 11, 2019 - Report this comment
Has anyone else mentioned New Jersey? My parents used to rent a bungalow in Point Pleasant Beach. A variety store sold Mellorolls and I would dash across Ocean Avenue to get a chocolate one. No other ice cream, not even gelati or the luxury brands, has ever been smoother or more delicious. I'd forgotten about those special square cones!
alicia flowers - August 24, 2019 - Report this comment
I grew up in Jamaica Queens and the candy store around the corner on Sutphin Blvd. had Mello Rolls,egg creams and penny candy.Those really were the good old days.
Joel Goodman - May 05, 2020 - Report this comment
What's to say - Just thinking of opening an ice cream store in my neighborhood here in a small city in east Tennessee, and of course all I could think of was to have a two types of cones, sugar and plain - a custard machine with vanilla, chocolatey strawberry and pistachio (three types on one ) and of course MelloRolls . Egg creams would be a stretch for the initiated - and would they even appreciate the White foam top, which last time I was in NYC they completely ignored. I told the guy I wanted a real egg cream. He got pissed when I explained to him that even though you put the chocolate syrup in first and the the seltzer and milk - you don't stir it until the end - ergo the white top - an egg-cream.
Shirley Dulcey - May 10, 2020 - Report this comment
In the original comedy sketches about Mr Kotter, the saying was "Up your hole with a Mello-Roll". It was cleaned up for television when the sketches were adapted for the series Welcome Back Kotter, becoming "Up your nose with a rubber hose".
Nancy Leff - August 25, 2021 - Report this comment
I loved mello rolls. Too bad they no longer exist. I can't even find a good photo to show to my children and grandchildren.
Ken Hammer - January 16, 2022 - Report this comment
I remember them from the 50"s some high end grocery store that also carried Bordens milk sold them. I remember Neopolitan.
Charlie - March 26, 2022 - Report this comment
Kitty S., I lived on 69th st & 20th Ave.
Charlie - March 26, 2022 - Report this comment
Irene, I live in largo now 😀
Ken K - June 09, 2022 - Report this comment
FYI-For those seeking pictures of Mello Rolls (also spelled Melorolls), do a Google search. There's a bunch of them.

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