Food of the Eighties, Whatchamacallit
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The chocolate/peanutbutter crisp candy bar that had the commercials where no one could figure out what the name of the candy was (except the person holding the candy bar)
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The following are comments left about Whatchamacallit from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

Allen - August 21, 2007 - Report this comment
Still one of my favorites!!
jane - September 25, 2007 - Report this comment
I've said it before and I'll say it again. commercials of the 8o's were so much more involved. I still remember the crazy comercial for this candy when it first came out. Kinda sticks with the memory like those darn Twisler's Lips.
ACJ - January 31, 2008 - Report this comment
This candy was my criminal downfall. When I was about 6, I went to Girl Scout camp for about 4 days. On the last night, we had a cook-out with hamburgers, etc. At the end of the condiment/serving table, there was a box of candy bars. I thought they were dessert and picked one up. Later, I found out they were 50 cents each to buy. I was too ashamed and embarrassed to take it back up to the table and admit that I had mistakenly taken it without paying. So, I palmed it in my hand and threw it down the latrine to hide the evidence. I felt too bad to eat it, but felt I needed to get rid of it anyway. Weird. I still feel bad about that...
Kelly - April 08, 2008 - Report this comment
My brother and I had the whole commercial memorized! For my 37th Birthday last month he sent me an e-card with a talking squirrel that spoke whatever you guessed it, the whatchamacallit ad. Great memories!
Space Cowgirl - July 08, 2008 - Report this comment
I remember my mother buying me one of these on a cold day while we were living in San Francisco. Was underwhelming at the time.
STAR - August 13, 2008 - Report this comment
OMINFL - November 02, 2008 - Report this comment
The reason why I was a chubby little girl growing up! Awesome!
Vince - June 17, 2009 - Report this comment
Definatley my favorite candy bar until they added the caramel...Such a shame to ruin it like that
RJ - July 19, 2009 - Report this comment
Whatchamacallit sure was a favorite for my husband! He knew I didn't like them but he'd buy two at a time so he could eat both.
blue504 - August 29, 2009 - Report this comment
It was the best candy in the world until they added caramel. Please take the darn caramel out.
Heather - November 20, 2009 - Report this comment
I agree about the caramel comments. I loved the bar until they added caramel. My husband only remembers them with the caramel. Thank you for proving "I'm right!"
Nikki - February 15, 2010 - Report this comment
I LOOOOVVVEEEDD these til they added carmel! Was the best candy bar ever!
T. - November 22, 2011 - Report this comment
I agree. They ruined it with caramel. They sometimes do a "original version" of candy bars. You have to keep your eyes open. Does anyone remember the cousin to the Whatchamalit? I believe it was the Thingamagig?
Tom - June 13, 2012 - Report this comment
So many folks of discerning taste here! I agree wholeheartedly, the caramel absolutely ruined the bar, drowning the subtleties of flavor and texture with a crude blast of characterless sweetness. Anyone old enough to remember the Mars bar before caramel? It was just vanilla nougat, almonds and chocolate, just a little less sweet than the alternatives, and one of the more sophisticated and nuanced candy bar experiences available to the suburban child of the early 70's. Then they put in the stinkin' caramel, and now it tastes like a Snickers, or any other of a myriad similar sugar bombs. Who are these people? What's with the caramel?
Melissa - July 11, 2012 - Report this comment
I remember when these came out, I was in 1st grade & traded a girl named Ruby a new coloring book for her candy bar. I ate the whatchamacallit & took back my coloring book.....I'm not proud of it, but it was good!
Lenny - January 28, 2013 - Report this comment
Used to have an Abott & Costello routine in high school in 1982 and 1983 about this candy. You know, like a who's on first routine. Get it? "You know the candy, Whatchamacallit. I know, but what' the name?
Emma - April 05, 2014 - Report this comment
I never seen it befoe but i saw the commerical on YouTube
TommyD - January 03, 2015 - Report this comment
Then they ruined it even more by not using any milk chocolate. No cocoa butter anymore. Notice it doesn't say "milk chocolate" on them anymore.
Amy - February 25, 2016 - Report this comment
I knew it just tasted slightly different...
Isac - May 22, 2016 - Report this comment
I thought these tasted kinda like Slender Bars.

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