Toys of the Eighties, Rock Lord
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It's a purple plastic rock shaped rock that unfolds to become a dinosuar with a boney tail and it's jaw opens very slightly.
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krikit96 - September 01, 2007 - Report this comment
I had a rock lord....POWERFUL LIVING ROCKS!!! I remember the commercial! He was green and looked like a rock,or green egg to me, but he was like a transformer wherein you could open him up and pull the parts out from inside, he would turn into a dinosaur!!! Awesome...what a tomboy...
akhad - September 09, 2007 - Report this comment
i believe, a little while after these guys came out, there were a pair of he-man figures that did almost the same thing. but not as cool or weird as rocklords. there was a rock car that turned in to a jet. good guys, bad guys. and they had names quartz, jade or something.
Jimenez - October 04, 2007 - Report this comment
Oh crazy I had that exact same toy in the pic! Wow this brings back a lot of memories.
IndigoSim - April 04, 2008 - Report this comment
I have 4 of these. They are a spin-off of the Go-Bots. One of them is metallic gold and named Nugget. They had planned on making a set of clear Jewel Lords, but the line was discontinued.
Lemming - June 11, 2008 - Report this comment
ah not so, I had all 3 jewel lords. They also did two vehicles, a number of small furry creatures and some larger dinosaur ones. There is a load of info on them on the weblink I just posted above
Awesomecore - July 17, 2008 - Report this comment
Ahhh I remember them fondly. Like a transformer but instead of becoming something cool like a plane or a car it became... a ROCK! Who thought this up?
Other Realm - September 22, 2008 - Report this comment
I had Nugget and a silver one. They were kind of lame.
eddie - January 11, 2010 - Report this comment
rock lords, rocks that come alive, rock lords, power to survive.... i love that song.. never was able to get a toy but the commercial haunts
Bob - October 06, 2010 - Report this comment
Yes. A robot that turns into a rock. Pure excitement. Reminds me of that scene in "Big" where Tom Hanks is like "Who wants a robot that turns into a BUILDING???" I had one or two of these, too. Now I just feel guilty for all the money and life I sucked out of my parents when they'd buy me this completely useless garbage. =(
RoboDog - September 01, 2011 - Report this comment
There were definately He-Man toys that did pretty much the same as these. The He-Man versions were called Meteorbs. I never had a Meteorb, but I did have a Rock Lord.

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