Toys of the Eighties, Bicycle License Plates from Honeycomb Cereal
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If you found the gold plate, you would win a new bike or something else. Personally, I couldn't stand the ceral, but I wanted the plate so bad one year I actually broke down and bought a box. Not that I ate it or anything.
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The following are comments left about Bicycle License Plates from Honeycomb Cereal from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

erik smith - March 25, 2007 - Report this comment
i actually won this bike! late one evening in the cereal aisle of the local superfresh grocery store in pottstown, PA, i decided i wanted a box of nutritious strawberry honeycomb cereal. the only other kid in the aisle has a box in his hand, but his mom says "no, put that back". being the last box on the shelf, i distinctly recall feeling very pleased with myself as i snuck it into my mom's cart. never thinking that it would amount to anything other than pink milk in my cereal bowl the next morning, i opened the box and looked for the license plate. i was disappointed at first, hoping for the familiar blue/yellow of the PA license plate like on my mom's car, as the one i pulled from the box was maroon. after fumbling with the thick plastic overlay (to keep the metallic goodness from the pencil shaving nutrition of the cereal, i suppose), i read the word "winner" on the plate. yelling "i won the bike, i won the bike" had little to no impact on my mom and sister, who had endured me shouting "i just won $1,000" from a game piece from a Keebler cookie package just the night before. healthy food was not allowed in our house, apparently. long story short (or is it too late for that?), i mailed in the license plate as directed, and waited anxiously for th ebike to be delivered. when it arrived, the "golden hawk" black bike was about 300 pounds, right around the time when most of the other kids were talking their parents into buying the new "mongoose" or "diamondback" trick bikes that were just coming out. never one to look a gift horse in the mouth, i rode that thing til the welding on the support bar on the handlebars broke. but the joy of being "that kid" and telling my story the first day of school next year was unsurpassed. ah, i will regale my grandchildren with this tale...
Matthew Paczok - October 28, 2007 - Report this comment
Thats cool a somebody won that prize, and from Pottstown to boot. Did you attend Pottstown Schools or OJR or St Pius? I went to Pottstown graduated in 1992. My email is
Summer - April 05, 2008 - Report this comment
I actually won the bike too! The only problem was that I was ummm probably 3 years old and not big enough to ride it. Growing in a house with 6 kids we had to take turns with the prizes in the cereal boxes and it happened to be my turn but my sister ended up with the bike. I think I was happy with the license plate anyway.
stephani - October 01, 2008 - Report this comment
Me and my sisters each had one and they were put on our bikes too. I thought they were SO COOL.
mwalson - January 10, 2009 - Report this comment
Hey does anyone remember the Honeycomb promotion where you could win a 'treasure chest full of board games'? I think this was back in the early 80's. I actually won this and even though the comercials clearly showed the full retail version of the games, my 'top prize' was a manila envelope with cardboard cut-outs of all the games. It was truly pathetic and God I wish I saved it, but I was so angry I tossed it in the trash the day I got it. I don't think anyone believes me though so I've been trying to find anyone else who may remember this promotion.
Ted - May 22, 2009 - Report this comment
I have a whole stack of them. I can take pictures and upload them soon. I have more than 10. Someone gave them to me a couple years ago and I kept them because I knew they were collectibles.
KEVIN - July 03, 2009 - Report this comment
Bobby - August 25, 2009 - Report this comment
I won the bike too. I was in the cereal isle of the local super market when a kid took the last box of Honeycomb. I grabbed it out of his hands and dug out the winning plate. I laughed and laughed. I used to ride it by that kid's house every day. Ah, Good times.
anthony - September 18, 2009 - Report this comment
I have two complete sets of the license plates fromm 88 and 89 does anyone know there value
Jason - October 19, 2009 - Report this comment
Like OMG!! I won the bike, too. DO you have ten fingers & ten toes? OMG! So do I!!! You all are so full of crap.
Nya - December 21, 2009 - Report this comment
These kids today don't know what they are missing! I am 33 y/o and a mom of 2 small children and I can't wait to tell them all the cool and yet simple things we used to get as prizes out of the cereal box.
Bob H. - March 08, 2010 - Report this comment
I Googled "cereal license plates" and stumbled on the Pottstown winner story. I went to Pottstown schools and graduated in the 60s. My email is Congratulations, belatedly, on you bicycle win.
Bill - August 28, 2010 - Report this comment
Hello, I have something that you may want especially after you here about it. I have a collection, in fact a rather large collection of “mini cereal box license plates” that I want to sell. Would you be interested in further information? There is an opportunity to make a substantial return on investment and should be looked at. You can't afford to pass this up! Email me now and I will send you the info because it’s worth a look and you have not seen anything like this before…and yes I will send pictures. Regards, Bill M
Glen - November 18, 2010 - Report this comment
I remember the HoneyComb License Plates. They offered them on and off throughout the decade of the 80's. I remember I always got the same state of Maryland license plate in every box we bought and I was living in Jacksonville Florida at the time and wanted the Florida plate. This was around 1981. I remember my mom mailing in proof of purchases and a check and I got all 50 states plates after about 4 months of waiting just to get the Florida plate. I wish I still had them. They might very well be worth something today.
nc - December 06, 2010 - Report this comment
I won the bike too i remember i wanted the big box my mom said get the small one u dont like the cereal & i had to listen i opened it when i got home the plate i think said lucky within 4 weeks i received a chrome roadmaster bmx bike i ended up spending $1100. from the age of about 10 to about 15 on it everything got replaced to the best parts available at the time the only part that stayed was the crank & freewheel i still own it but changed crank im now 32 and glad i have all my child hood memories & proved my mom wrong because she said it was a waste of $ and it has trippeled in value & is still pretty much new i was scared to ride it cause everytime i did someone tried stealing it so it sat in my bed room lol
Bobby - December 13, 2010 - Report this comment
I didn't win the bike but my best friend did. He replaced every part on the bike except the crank and freewheel. Every time he replaced a part, he gave me the old part and I built the bike from those pieces. He spent $1100 replacing all those parts and I ended up with the winning bike for free!
Gordy - January 02, 2011 - Report this comment
OMG! I was at my parents house a couple weeks ago and was looking around in their attic. I found an old unopened box of Honeycomb with the license plate offer. I quickly tore it open and there it was!!! The winning plate!!! I immidiately mailed it away, and yesterday I received my brand new bike! What a way to start the new year!
Mister Mxyzptlk - January 03, 2011 - Report this comment
Cool story bro
Todd - January 28, 2011 - Report this comment
I had a complete set of 1982 miniature license plates from when I was a kid. I need Alabama, Alaska, Calirornia and Maine. If anyone would be selling these at a reasonable price, it would mean a lot to me. Thanks, Todd.
Rich S - February 01, 2011 - Report this comment
Your not gonna believe this, but i totally won the BIKE ALSO!!! i was so excited, i was the envy of all my friends that year they were so jealous!!! i'm 31 now and still have it, its in my shed with about 22 of the collectable plates on the ground next to it, i also have 4 packs of spokie dokes on the wheels, two pack's on each wheel!!!! i kno you dont believe it but its TRUE!!!! Belle vernon class of 1998
Peter - February 01, 2011 - Report this comment
Me too! I won also won the bike! I didn't have spokie dokes though. I put baseball cards on my bike so the spokes would make a cool sound. I remember I put my Honus Wagner card on the Honeycomb bike. My friend saw the card and gave me $10.00 for it. What a sucker. I wonder whatever happened to my dopey friend? Last I heard he fell into a lot of money somehow.
Glen - February 22, 2011 - Report this comment
Wow!!! How many Bikes were there to win? Sounds like there was several hundered, or maybe even thousands. I had to send off for all 50 state plates and waited probably 4 or 5 months before they finally arrived. From the stories I read on here, every other box of cereal had a bike winning plate.
Greg - February 28, 2011 - Report this comment
I won 8 of the bikes early on in the promotion. It was easy to tell which box had the winning bike in it. The box of cereal with the bike in it was huge! I'm surprised more people didn't figure that out. It wasn't until later on in the promotion that Honeycomb figured it out and started packing in a miniature gold plate instead of the full sized bike. I never did get one of those gold plates.
Kelly - March 23, 2011 - Report this comment
What was the grand prize for those license plate promotions? Wasn't there a big grand prize once upon a time for a JACKPOT license plate? Maybe I am wrong.
Nick - May 02, 2011 - Report this comment
Thanks!I got a good laugh out of everyone's comments. I remember the promotion and also remember that I never won crap!
Vick - June 06, 2011 - Report this comment
Some where in the attic there is a trunk with a whole mess of of these mini plates that I have saved. As I recall I had lots of duplicates But I think I was missing 1 or 2 of them
Erica - October 25, 2011 - Report this comment
Not that anyone would check back on this post, but I too won the treasure chest full of games, but it was from Alphabets cereal. I was so darn excited to finally win something from a cereal box, but when I received the games, they were also in a manilla envelope and were bite size in scale compared to the advertisement. I played with them a little while with my younger brother, but being in a household where board games, the actual board games, were not a premium, I too threw them away, game boards and the bite sized pieces that you had to punch out of the plastic holders. I will never forget this though! But, in my quest to get cereal box prizes, I did get over 50 of the miniature license plates from Honeycomb cereal. I still have all of them!
Rusty - March 11, 2012 - Report this comment
I lived next to a girl named Erica that won the treasure chest full of games from Alphabets cereal. She was so excited. I really wanted it, so I waited outside by her mailbox for it to be delivered. It was HUGE! All of these full sized games! When the postman delivered it, I took it and replaced it will a small manilla envelope with these bite size pieces and boards that I had made myself. She was so disapointed.
Richard - March 15, 2012 - Report this comment
Hi, I enjoyed reading the memories and stories about the miniature license plates from Honeycomb cereal. Congratulations to those that won the bike. I bet it was an awesome ride. I would like to see pictures of the bike if anyone has any to share. I didn't win the bike, well, my dad didn't win it for us, lol. He was a collector of many things. I've been going through my stuff and have about a 100 of these plates. Does anyone know what they are worth? I'm not a collector, it's just stuff. I could use the money. To Todd, I have those 4 plates you are missing. Please make me an offer. If anyone is interested in my collection, please contact me Thanks again for sharing your stories. Richard didn't
Neil - April 04, 2012 - Report this comment
Yeah I remember winning and receiving the treasure chest full of games from Honeycomb also. Back then (80's) grand prize on cereal boxes was always a trip for four to DisneyWorld, a cruise, or something to that effect. The game I won was set up as follows: Grand prize - Trip to somewhere, First prize - Treasure chest full of games, Second prize - I don't remember. The point was to pull out of the cereal box a small sticker of a pirate's face and match it with the three pirates on the back of the cereal box in order of prize received. Well I won the second prize and waited anxiously for the treasure chest to arrive. I came home from school one day and I had received in the mail a cardboard box the size of a manila envelope which held paper and cardboard games and game pieces inside. Ripoff city! Honecomb can send four people for three days and two nights all expense paid to friggin Disneyworld and they can't even buy me a real checkers game? Imagine what second place was.
Damien - April 10, 2012 - Report this comment
Just talked to my father about this. I actually had a blue take w/ white writing on it that read JACKPOT. Never even knew it was a contest. I think I may have gotten it from a friend. But I do remember riding around w/ it on the back of my bike seat for a couple of years. I've been searching the entire net to see what it was worth. If I find anything remotely close to $50K or better I'm going to just curl up and die!
Jessica - August 04, 2012 - Report this comment
These comments are so funny! You can't send away for the bike now! It's expired!
jade stutes - October 25, 2012 - Report this comment
i would like to buy a few of the plates .. i had prob all of them but though the years cant find them thank you
ADam - February 23, 2013 - Report this comment
I have the GRT LKS one from 1990 still in its packaging. Anyone know what that's worth?
jeff - April 14, 2013 - Report this comment
I have a lot of the plates to would like to sale them
Karalee Hines - June 04, 2013 - Report this comment
I have about 78 of these plates. I live in Wisconsin. Almost all of them are in there original plastic packaging. If your interested in buying them e-mail me at Make me an offer. No reasonable offer will be refused. Thank you.
Bill - February 16, 2014 - Report this comment
I have a bunch of these plates from around 1979-1982. I was 10 or 11 years old and won a bike. From what I can remember there was a red plastic reflector for a bike wheel that had a picture of a bike on it. It was a really crappy black Huffy "BMX" style bike. I already had a much nicer bike so I sold it to a neighborhood kid and went right to Toys R US. Good times.
Tonda - March 05, 2014 - Report this comment
I have the whole 52 plate collection set, in the original box (opened} to look at plates. uncirculated in original wrapping ,all sealed and unopened. Received as a store promotion in 1982 or 83. What is value sold as unit?. Any offers Send to
Helen - September 15, 2014 - Report this comment
I also won the super lame Treasure Chest prize. I think I cried for days after receiving a manilla envelope. They even had something like three games per side of thin cardboard. Checkers/chess/kings in the corners etc. We actually received a letter a few months later apologizing for the lameness of the prize, but they never coughed up the real games. Nice to know I was not the only one!
Jeffer Zech - January 16, 2015 - Report this comment
I have about 20 of these from 79-82 .. if anyone is interested..make an offer..
Eilene - March 16, 2015 - Report this comment
Hi i have 18 licence plates from 82 -90 . I had them in my son's room as a boarder looked really neat. email me ill sell for a reasonable price. add honeycomb as the subject and i will get back to you. TY
Mike - April 16, 2015 - Report this comment
Aside from all of the joking, my Brother and I really won the BMX bike in the honeycomb lucky giveaway. The box was purchased at the commissary (military grocery store) at SJAFB in NC. Our license plate had "Lucky" on it and we mailed everything in to receive the bike. We waited all summer for it and just before school started by we had to move. About a month after we moved a friend called us to let us know UPS tried to deliver it. My parents didn't care enough to call anyone, so that was that. It felt great finding the plate in the box, but the bike would have been nice too.
Rob Lambert - September 24, 2017 - Report this comment
From the Sunday morning cartoon vault, an early TV commercial with the bike plates. Honey Comb Kid, the cartoon cowboy, on box. This aired on a rerun of "Linus the Lionhearted" over ABC (3/10/68). Show also had ads for Post Raisin Bran, Crispy Critters, and Super Sugar Crisp (Sugar Bear stops The Blob from stealing a train). The plates were VERY difficult to complete a set (you kept getting duplicates). This was a few months before the Honey Comb box became yellow, and three years before the lengthy Honey Comb Hideout commercials began. Plates were made from very thin sheet metal.

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